Ex-Amazon employees on the almost impressively cynical way Amazon smile started:

@mrzaius @uliwitness question: why is this bad? Some people I know would say this shows capitalism is compassionate. They’d argue that amazons motivation is irrelevant and the out come of the charity receiving anything is good.

So what’s bad here, other than just being judgy about why they’re doing it.

@jiva
well that idea about compassion is exactly what these former employees dispel, comprehensively. Amazon uses their customers' compassion because it makes them money. If it made them money, they would also happily ruin those non-profits. Actually, mqybe they do, but they wouldn't talk about it, of course.

That's not compassion, that's pragmatism, leading to one positive externality, which they're milking for PR.
@mrzaius @uliwitness