@mrzaius @uliwitness question: why is this bad? Some people I know would say this shows capitalism is compassionate. They’d argue that amazons motivation is irrelevant and the out come of the charity receiving anything is good.

So what’s bad here, other than just being judgy about why they’re doing it.

@cinja @jiva @mrzaius @uliwitness They complain it didn't have enough impact, but they didn't advertise it enough. Didn't keep reminding people the donations only happened if you used the "smile.amazon.com" domain.

And if their goal was to help small charities, I think they failed there, too. Probably most people picked a big charity they were familiar with rather than research smaller local ones.