Apple adding support for Mastodon previews in iMessage and Slack doing the same for workgroups would go a long way to making it easier to share posts.

(UPDATE: Whoops, looks like I got some details wrong—look downthread for a correction.)

Well this is one of those places where I wish I could quote tweet myself to issue a correction. 😅

Slack already does good Mastodon previews and it looks like improving it in iMessage may be up to Mastodon, not Apple. So I retract my previous statement!

@dmoren 🤔

Why on Masto and not Apple?

@dmoren Do you have an example of a post that doesn’t work?
@jsit in iMessage? Basically any of them.
@dmoren What do the links look like to you? I’m getting an image, a title, and a domain.
@jsit But they don’t show the text of the post, which Twitter previews do.

@dmoren So, these are still rich previews, just not as complete as the Twitter ones. iMessage treats tweets differently; I believe this is on Apple if they want to do anything with Mastodon links.

(Mastodon post pages already have <meta name=“og:description”> in them, which is how they work in Slack, for instance, but iMessage doesn’t do anything with that data.)

@jsit Yeah, that’s kind of what I’m saying. It sounds like the ball for this really is in Apple’s court.
@dmoren Oh ok. Your last post said Mastodon, not Apple, so I was confused.
@jsit I’m learning as I go. Turns out it’s a complicated issue. ¯\_(ツ)_/¯
@dmoren Oh ok, thought I just misunderstood you. It is complicated! I didn’t know the answer till I started experimenting.
@dmoren you’re not wrong though, and I wonder how much  dev relations may proactively talk with mastodon folks to help implement it. I for one have been screen-shotting. Most of my friends don’t have mastodon accounts yet anyway.
@dmoren technology, amirite?
@dmoren I’m sure there are many people who work at Apple and have moved to Mastodon who are probably working on this feature right now. Maybe. Possibly.
@dmoren Oh is this on Apple to fix? I assumed it was a Mastodon issue…
@jack_regan @dmoren I think there's layers to it? The twitter preview cards are customized beyond what you can do open graph markup on your website, as I understand it. https://developer.apple.com/library/archive/technotes/tn2444/_index.html
Technical Note TN2444: Best Practices for Link Previews in Messages

TN2444: Explains how website developer can add metadata in order to get better link previews in Messages for iOS and macOS.

@kemayo @dmoren Makes sense. Either way can we make this happen, @Gargron ?? Sending Mastodon posts in iMessage feels broken right now…
@jack_regan @kemayo @dmoren We need to ask Apple for a fix. I don't think there's anything we can do with the current OpenGraph tags.
@Gargron @kemayo @dmoren Ah got it. Well, glad it’s on your radar!
‎Re: Toot

‎Re: Toot turns Mastodon posts into images that are suitable for quote posts. Images are accompanied by attribution to the original author and an alternative text. Images created by Re: Toot can also be shared to other social networks and messaging services. To create an image from a Mastodon post,…

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@anthonyallison @kemayo @dmoren @Gargron @simonbs I shouldn’t need to use a dedicated app to share a link
@jack_regan @kemayo @dmoren @Gargron @simonbs
I don't disagree with you. I also don't know of a better solution that exists today.
@jack_regan @dmoren * “can do with open graph”, rather
@dmoren what would you want in Slack beyond the default unfurl?
@jimray I guess that is pretty good. I felt like I had just pasted a link somewhere and not gotten as good a result, but maybe I was thinking of another app!
@dmoren we just pull the Open Graph metadata for most URLs — it’s possible some mastodon servers don’t include that in the canonical link?
@dmoren Right?! And it seems like it would be a server-side change. And pretty simple.