BIG NEWS: Pawoo.net, the world's 2nd biggest Mastodon instance, has just been acquired.

The entity acquiring them is the Mask Group, a business that also runs mstdn.jp and mastodon.cloud. They are also active in the so-called "Web 3.0" space.

If you haven't heard of pawoo.net, it's because many instances have de-federated from it.

https://finance.yahoo.com/news/mask-network-acquires-pawoo-net-070000858.html

Yahooist Teil der Yahoo Markenfamilie

Like it or not, it should no longer be assumed that "volunteers" are running your instances.

The Mask Group, which now runs three large instances "has raised over US$50 million from private and institutional backers"—their words not mine.

There's going to be a massive land grab of all these big instances. There will be lots of merging and acquiring too.

My advice is that you all become *very* aware of who owns your instance and why.

Get to know your admins—make sure their values align with your own.

If you don't want to put your social media life in the hands of strangers, then self-host your own instance.

To everyone using mastodon.cloud and mstdn.jp: remember, you're not locked into those instances.

If you want, you can migrate elsewhere.

This is not Twitter—you have a choice regarding where your home will be on the Fediverse.

A warning: there's going to be a concerted effort to re-centralize the Fediverse.

As we've just seen with the acquisition of pawoo.net, that's already happening.

What are you going to do to thwart this trend?

@atomicpoet As much as I agree w/ you, such an effort will fail. We can all vote w/ our feet by walking away to other instances. And if such 're-centralized' instances get blocked, they lose the momentum of network effect fairly fast.
@gisiger Yes, that's one failsafe mechanism for the Fediverse. However, people need to care enough about de-centralization.

@atomicpoet @gisiger if you want people to care, you have to make it easy for them to discover.

My favorite idea is forming consortia of Mastodon admins with similar values to actively de-federate bad instances.

@atomicpoet @gisiger I'd say that for most, ease of communication is higher priority than decentralization. If the Fediverse continues to scale up, I fully expect that some dominant, but not exclusive, commercial sites that provide an attractive user experience will emerge, just as happened with email. Other instances can respond to that in various ways, but I don't expect that defederating them on principle would work any better than refusing to exchange email with AOL or gmail would have.
@JMarkOckerbloom @atomicpoet @gisiger
I chose aus.social purely for the ethics of it. I reckon rather a few ppl are keen to only support that which is independent & community-centred

@ZiptieZoe @atomicpoet @gisiger I agree many will, just as a number of people choose indie email services, often for ethical or privacy reasons. Though those email services generally keep exchanging email with the big providers, who serve the majority of email users and are cheaper & easier to use for many than most indie email services.

Any instance can of course refuse to federate with any other. But it'll be a very different experience on narrowly federating instances than on broad ones.

@atomicpoet @gisiger there will be some sort of attempt at “embrace and extend”…
@keepof4worlds @atomicpoet Isn't there always someone trying to do that?
@gisiger @atomicpoet oh yes - especially predators at the edge of the OSS firelight

@atomicpoet @gisiger also what Chris is doing is promoting situational awareness—which is key.

#fediverse #bigsocial

@gisiger @atomicpoet Maybe? But I bet the majority of people don't care about centralization at all and can't be bothered to move. And if there are enough people on centralized instances, blocking them won't matter, it will isolate us more than them.
@gisiger @atomicpoet Regardless, though, the vast majority of my friends and connections on Mastodon are on small servers and I will happily stay here with them.
@tessa @atomicpoet Well, there's one point I always make about social media: most people (i.e. the casual users) aren't actively looking for reach or fame or whatever. They're happy if they find their people, their community. They don't care about decentralizatrion or centralization. They simply go where their tribe is. But those people aren't the people who voice their concerns--they simply don't care. I don't blame them.
@gisiger @atomicpoet Defederating from large/consolidated instances solely because of their size/trajectory sounds self-marginalizing.
@atomicpoet Does it matter? If the underlying protocols are architected for federation and easy migration then any instances that go bad won't last long.
I do see a model like SMTP e-mail becoming a thing where technically anyone can federate, but it becomes increasingly hard for non well-resourced players to provide the necessary abuse management to play effectively.

@rob The instances that have gone bad have lasted for a very long time.

Technology does not replace human moderation.

@atomicpoet If the actions of the operators cause users any problems then they are two button presses away from migrating to another instance. The Musk problem couldn't arise here, provided acquirers don't do deeply evil things like defeating the migration mechanism. Someone *will* try it and the community response will define how the ecosystem eventually goes.

@rob With all do respect, the Musk problem can not only happen on Mastodon, it has happened.

You might want to look into a few more instances.

@rob @atomicpoet They could easily disable the migration/export data button in their instance and literally lock people in?

@yeri @rob @atomicpoet

I was about to say that. A very popular Mastodon instance that progressives jumped to over the past couple years did just that. They are defederated, also.

@paul @yeri @atomicpoet So they are no-longer part of the federated network. That is going to make them deeply unattractive to (most) new users. That is a choice they made, and something their existing users will have to deal with. Jumping ship to move back to the federated network is slightly more complicated for them, but isn't something the people who are part of the federated network can fix.

@rob @yeri @atomicpoet

It has over 30k users and growing for a few years. It's an echo chamber, too. Default Mastodon features, like a public facing user profile page, is a premium upgrade.

@rob @atomicpoet you're assuming that users are all aware of and invested in decentralization. Many Twitter migrators might even actively prefer a centralized model and be complicit. If that, or even just sheer ignorance from people seeking "the next thing," hits a critical mass, then no one will need to defeat the migration mechanism. It'll become irrelevant.

@rob @atomicpoet That's a very naive stance. If you think bad things can't happen here, you probably wont be careful or vigilat and then they WILL happen.

Those "two button presses" can just be disabled. The instance can do stuff to attract many users and then just change the protocol step by step.

It's not the first time that would happen. And ignoring that threat won't just make it go away.

@Glatorius @atomicpoet I don't believe it is naive at all. The proof point of a functional ecosystem is that it will develop a diverse range of funding options for operators from: "gift to the community", through "Mastodon blue", through to Fb style "we sell all your data". Maybe some innovative stuff involving micropayments to post/read as well, and the web 3.0 folks have something useful to contribute here.

It is practically a certainty in my mind that some instance somewhere will disable aliasing to prevent migrations away when they perceive that is in their narrow short term commercial interests.

There are also, as others have said embrace/extend/extinguish vulnerabilities inherent in any any open protocol.

How other instance operators respond to these things will define how things go long term.

@atomicpoet

Everything in my power to end capitalism because capitalism ruins everything

@atomicpoet

Just saw this post and can assure that my post was a coincidence.

But then again I do post about hating capitalism most days.

#ImagineTheEndOfCapitalism

https://wandering.shop/@annaleen/109550000380941595

Annalee Newitz (@[email protected])

I'm sick of people saying it's easier to imagine the end of the world than it is to imagine the end of #capitalism. I think about the end of capitalism every day. Today I imagined what it would be like to live in a community that valued me for being present rather than "useful" or "productive." In that world, I think I would spend a lot more time taking care of plants. I would tell stories when I felt like it, instead of on deadline. What do you imagine? #imaginetheendofcapitalism

The Wandering Shop
@atomicpoet I don't think they will be able to re-centralize me, because I am a self-hosted holdout and remaining independent from BigTech BS was always my goal.

The main thing to watch out for is not some big instance but what happens to the protocol. The re-centralizers will try to manoevre such that they control the protocol, both through standards organizations and as a defacto implementation. So be very resistant to any protocol changes which create dependence on a single server or a single company. They will always claim that the company is benevolent and the people initially in charge will always be friendly individuals with good intentions who then later get replaced.

@atomicpoet If they could buy those instances, that's also because they were for sale.

Migration is gonna be difficult for Japanese users. Who's going to run a new Japanese instance that could welcome ~1.2 million users? (if there's really 1.2m active users, Pawoo kind of cheated on this)

Also they all run on an obsolete version of Mastodon (namely 3.3 or 3.4) so no automatic migration.
Pawoo is even a fork that was heavily patched at a time were a lot of features weren't available. They were #1 in creating new features when they were owned by Pixiv.

@atomicpoet And btw, a lot of Japanese people that are aware of Pawoo or even use it don't even know it's a Mastodon server.
@fenarinarsa
Stuff often surprisingly becomes for sale when you are offered enough cash.
@atomicpoet
@kaukamieli @atomicpoet espescially if you're offered cash for something that is becoming increasingly hard to maintain
@atomicpoet ...and support the people running your #Fediverse instance with a donation.

@mveron Caveat: if they're a non-profit or a volunteer.

Give no donations to instances run by for-profits.

@atomicpoet @mveron new here. What's an example of an instance being run for-profit? I find it hard to imagine how you could monetize such a thing.
@byte @mveron mastodon.cloud, vivaldi.social, twit.social, etc.

@atomicpoet @byte @mveron

I guess Vivaldi is because it's available as part of the subscription so it could well be a loss leader feature. I don't see a financial relationship with mastodon.cloud or its owners, I've no idea about twit.

Would you say the same about masto.host or any other instance hosting company?

@byte @atomicpoet @mveron Seems like a failure of the imagination when Twitter, Yahoo mail, google groups, etc are all right there.

@davidr @atomicpoet @mveron I specifically asked how a mastodon instance can be used currently to directly profit off its users.

Those are walled-garden services that you have no option but to use if you want access to the platform.

If my current mastodon instance tries to monetize me, I can just move and still have the same overall access to the platform. That's the benefit of federation, and why the Fediverse isn't comparable to those platforms.

@byte @atomicpoet @mveron You can move right now. What if they decide to make that hard? Make exporting your data impossible or accessible only via arcane menus and paperwork?

"But the protocol!" Look at email and Microsoft. Once an organization starts using Exchange/Outlook, there's no way to use anything else.

@davidr @atomicpoet @mveron How could they make it hard? https://docs.joinmastodon.org/methods/accounts/#followers The API endpoint for followers is public. The API can achieve anything the front-end could, and that also means I could use third-party apps (like https://movetodon.org/) to use those functions that could've been obscured by my instance.

Outlook, Gmail and other competitors are much more than just e-mail now. There's an entire suite there, email being a miniscule part of it. Changing your email provider is relatively easy assuming you have your own domain, it's all the other stuff that is hard.

But unlike those services that are built almost entirely on private infrastructure, Mastodon is entirely the ActivityPub protocol.

accounts API methods - Mastodon documentation

Methods concerning accounts and profiles.

@byte @atomicpoet @mveron I fave'd a post this very morning from someone who said they "finally" got IMAP working with Outlook365.

This is how these companies make money--breaking protocols just enough to keep people captured. They are *good* at it. And when someone figures out how to handle it, they break it again.

@davidr @byte @atomicpoet @mveron
I'd been using IMAP with cloud providers for years. It was a basic criteria for agreeing to use their services since it was an easy way to ensure my data stayed portable.
@byte @davidr @atomicpoet @mveron I’m thinking about this for my company and it’s the same stuff we already charge for: tools, curation, community. I think owning the fediverse is off the table (a good thing) and that means that people can come here with really opinionated product designs (also a good thing).
@byte @davidr @atomicpoet @mveron I’m not sure how true this is, but a bunch of people have told me they’d pay for an instance with professional community moderators. Not sure how big that is but it’d fit us since we think our standards are well tested and we already have a 24/7 team.

@coachtony @byte @davidr @atomicpoet @mveron

Pay for doesn’t (have to) equal “a for profit owns it.”

This is where non-profits should be spun up.

@atomicpoet @mveron if assume for profits would have something in place requiring money

@atomicpoet I imagine that as Mastodon now is in the spotlight as a potential Twitter replacement, certain entities will see an opportunity to carve out power, profit, and influence by acquiring instances and centralising power.

#mastodon #socialmedia #technology

@lime_juice_cube
Also, just ruin it. Elon could just secretly buy the big servers and ruin everything and say "see, it doesn't work."
@atomicpoet
@kaukamieli @atomicpoet Possible that through manipulation of perception he could turn people off it. What wouldn't change though is the open source license, which always has potential to spawn new instances - a series of splinternets, really.
@lime_juice_cube
If he fucks up a few of the biggest instances, are those people gonna give this another chance? Will people keep joining? The license doesn't matter if there are 3 dudes to talk with.
@atomicpoet
@kaukamieli @atomicpoet It's always natural to entertain the worst possible cases, of course. The idea of profitability, userbase growth, and centralisation are connected to mainstream #socialmedia #culture - #mastodon culture has been largely built by cultural outsiders, so I think they're perfectly happy for the platform to remain "theirs" rather than absorb the zeitgeist of big social. #tech