BIG NEWS: Pawoo.net, the world's 2nd biggest Mastodon instance, has just been acquired.

The entity acquiring them is the Mask Group, a business that also runs mstdn.jp and mastodon.cloud. They are also active in the so-called "Web 3.0" space.

If you haven't heard of pawoo.net, it's because many instances have de-federated from it.

https://finance.yahoo.com/news/mask-network-acquires-pawoo-net-070000858.html

Yahooist Teil der Yahoo Markenfamilie

Like it or not, it should no longer be assumed that "volunteers" are running your instances.

The Mask Group, which now runs three large instances "has raised over US$50 million from private and institutional backers"—their words not mine.

There's going to be a massive land grab of all these big instances. There will be lots of merging and acquiring too.

My advice is that you all become *very* aware of who owns your instance and why.

Get to know your admins—make sure their values align with your own.

If you don't want to put your social media life in the hands of strangers, then self-host your own instance.

@atomicpoet I imagine that as Mastodon now is in the spotlight as a potential Twitter replacement, certain entities will see an opportunity to carve out power, profit, and influence by acquiring instances and centralising power.

#mastodon #socialmedia #technology

@lime_juice_cube
Also, just ruin it. Elon could just secretly buy the big servers and ruin everything and say "see, it doesn't work."
@atomicpoet
@kaukamieli @atomicpoet Possible that through manipulation of perception he could turn people off it. What wouldn't change though is the open source license, which always has potential to spawn new instances - a series of splinternets, really.
@lime_juice_cube
If he fucks up a few of the biggest instances, are those people gonna give this another chance? Will people keep joining? The license doesn't matter if there are 3 dudes to talk with.
@atomicpoet
@kaukamieli @atomicpoet It's always natural to entertain the worst possible cases, of course. The idea of profitability, userbase growth, and centralisation are connected to mainstream #socialmedia #culture - #mastodon culture has been largely built by cultural outsiders, so I think they're perfectly happy for the platform to remain "theirs" rather than absorb the zeitgeist of big social. #tech