Mastodawn

PMCM Dec 13, 2022

WSJ: "Activity on Twitter’s ad manager, a subdomain of Twitter’s ad platform sites that specifically hosts those creating or monitoring ad campaigns, declined nearly 74% in October from a year earlier, according to the firm’s data. In November, visits fell 85% on the same basis—the largest ad traffic decline since Twitter’s change of hands."

https://www.wsj.com/articles/twitters-advertising-truth-hurts-11670706720?st=nnhqrlul0knuohv

Twitter’s Advertising Truth Hurts

Elon Musk is leading with narrative at Twitter. Don’t lose sight of the dollars and sense.

The Wall Street Journal

Nied Dec 12, 2022

Jonah Stein Dec 12, 2022

Musk seems committed to building an Ad Free Twitter

@mmasnick
@joshsternberg

John Minnihan Dec 12, 2022

@jonahstein @mmasnick @joshsternberg

<golf clap>

whetstone Dec 12, 2022

@jonahstein Oh dear. Now there is the pithy, wicked humor I used to go to the fowl place for. Glad to see I shan’t be completely cut off.

Jonah Stein Dec 12, 2022

@whetstone every community has their own standards but some things transcend the differences.

Emily 🏳️‍⚧️Dec 12, 2022

@jonahstein @mmasnick @joshsternberg He cannot possibly believe any sub model will raise even a tenth of the ad model he's killing.

And with his debt on Twitter, he can't afford Twitter to shed users -- a 100% sub model on 10% the purchase user base leaves him so far underwater...

Cranky David Dec 12, 2022

@jonahstein @mmasnick @joshsternberg
his herculean effort to become the world's second wealthiest person by the end of the year is going well too.

@cranky_david @jonahstein @mmasnick @joshsternberg

already there since last week.

Pyperkub Dec 13, 2022

@jonahstein @mmasnick @[email protected].

I'm starting to think Musk wants a mob platform to target enemies, much like Trump was using it.

@jonahstein @mmasnick @joshsternberg interesting comment. I have noticed a much lower level of ads! Mind you... every ad I do see I just mark it as one j don't like. Whatever the reason my feed is nearly ad free.

heyokayo Dec 12, 2022

@joshsternberg wondering where he’s getting the money for the interest payments.

Covidiocracy Dec 13, 2022

@heyokayo @joshsternberg Bone saws and bone saw accessories

Jonah Stein Dec 12, 2022

Hate, contempt, and grievance are not good for your brand. It wasn't even a tough decision. Community standards and content moderation are business basics.

Jeff Dec 12, 2022

@joshsternberg @joshuatopolsky

Jeremy B. Merrill Dec 12, 2022

@joshsternberg idk about using SimilarWeb for this...

Justin Derrick Dec 12, 2022

@joshsternberg Sounds like keeping the pressure on advertisers is the way to go.

RealJB Dec 13, 2022

@joshsternberg Dude that can't be right cause Elon sez everything is just peachy!

The Big Fox Dec 13, 2022

BWheatNYC Dec 13, 2022

@joshsternberg Good news. Also, expected to see this happening.

Voron Dec 13, 2022

@joshsternberg no idea what the relevance is and the article is paywalled 🤷‍♂️

Michael Stanclift Dec 13, 2022

@joshsternberg MOAR

MarkJurva Dec 13, 2022

@joshsternberg It's all about monetizable daily active users, not the metrics the Celebrity CEO touted in the past. I owned Tesla stock for years (full disclosure, I recent bought shares again) and listened to his quarterly presentations and he always sounded like a stoned 18 year old who talked about science fiction rather than facts, and he lied a lot, stating sketchy postulates self-driving theories as if they were facts. I know think maybe he wasn't stoned but rather a lying psychopath.

theRealKanuk Dec 13, 2022

@joshsternberg
Quick turn the bots back on.

gft77 Dec 13, 2022

@joshsternberg Sounds like progress to me. With all the hate and disinformation being pushed on Twitter I find it hard to believe that any reputable company would want to advertise on it.

DamnKimberlee Dec 13, 2022

@joshsternberg it’s because #Elmo doesn’t need advertisers, he has MBS money.