WSJ: "Activity on Twitter’s ad manager, a subdomain of Twitter’s ad platform sites that specifically hosts those creating or monitoring ad campaigns, declined nearly 74% in October from a year earlier, according to the firm’s data. In November, visits fell 85% on the same basis—the largest ad traffic decline since Twitter’s change of hands."

https://www.wsj.com/articles/twitters-advertising-truth-hurts-11670706720?st=nnhqrlul0knuohv

Twitter’s Advertising Truth Hurts

Elon Musk is leading with narrative at Twitter. Don’t lose sight of the dollars and sense.

The Wall Street Journal

Musk seems committed to building an Ad Free Twitter

@mmasnick
@joshsternberg

@jonahstein @mmasnick @joshsternberg He cannot possibly believe any sub model will raise even a tenth of the ad model he's killing.

And with his debt on Twitter, he can't afford Twitter to shed users -- a 100% sub model on 10% the purchase user base leaves him so far underwater...