Now seems like a good time to talk about how far-right extremists are using the Overton Window theory to force their ideas into the mainstream. The premise here is that today’s fringe ideas/beliefs can become tomorrow’s normal by shifting the boundaries of acceptable discourse. You do that by introducing people to more & more extreme ideas, so everything else seems reasonable in comparison.

eg, when “praising Hitler” becomes the comparison point, low-key bigotry suddenly doesn’t seem so bad. 1/

Elon Musk seems to think it’s ok to allow white supremacists and Nazis on Twitter as long as they aren’t tweeting overt hate speech, but the problem with that is that it inherently sends a message that their ideas are worthy of consideration — even though we know the endpoint of those ideas is violence, death, and ultimately genocide. Those ideas are not, in fact, worthy of consideration. 2/
The concern isn’t that letting Nazis back on Twitter (or any other major platform) is going to make people suddenly start thinking Nazis are good. The concern is that when people get used to hearing their ideas, other extreme ideas start sounding kind of reasonable and even acceptable. That’s the Overton Window, and it explains a lot about what’s going on right now. Far-right extremists use this tactic more effectively than any other group I’ve ever seen. 3/

@rvawonk Beyond Twitter or a given platform's responsibility and role in combating extremist ideas, what can rank-and-file people like us do to effectively counter it other than rage tweeting against it?

I'm assuming rage tweeting is not the answer?

@trentbaur @rvawonk definitely don't direct link. paraphrase, sub-tweet, screen shot. report.
@trentbaur @rvawonk I advocate ignoring the bird site. It's a plaything that broke. Throw it away and get another one.

@Sameagle @trentbaur @rvawonk I locked my bird account, won't tweet again but I do read.

I've seen 3 different occasions in the last 10 days where #ElonKompromat implored for more debate, begging for interactions between those you disagree with.

My gut says he's desperate for content and data to show growth in an attempt to bring back advertising. Example...tonight's live #hunterbiden event.

There's a very obvious decline in those long rage posts you saw a month ago. That's a problem for him

@eyetek @Sameagle @trentbaur @rvawonk @zebpalmer I myself, still hanging around there for a short bit more, have noticed a HUGE drop in engagement.

To fix Twitter at this point he’s gonna have to sell it back to Jack! 🤣😱

@adron @eyetek @Sameagle @trentbaur @rvawonk @zebpalmer @ChopinsHeart Jack still owns it. They are partners. He only ever had 2.4% anyway. Jack’s ideas are as stupid as Elon’s.

@eyetek @Sameagle @trentbaur @rvawonk
It's either 1) he's a malignant narcissist like Trump or 2) being on the spectrum and a lack of understanding social cues means he thinks we actually enjoyed the constant sensationalism and instability around Trump's presidency.

He's drumming up drama for the "can't look away from the car crash" effect without understanding that being predictably unpredictable gets boring rather quickly or that his inability to be POTUS means we don't have to listen.

@Sameagle @trentbaur @rvawonk from my feed, the only think I see there is #cryptoscams democrats and republicans fighting over with sock puppets accounts, laptop story from a guy call Biden, nonsense tweets and bad advertising, and people complaining or praising musky…so yeah I agree.
@Sameagle @trentbaur @rvawonk I go there and talk about Elon every day.

@trentbaur @rvawonk

Call your local, state and federal representatives and ask (again and again) what their plan is with regard to #domesticterrorism .

Help those in your social circles identify the signs of extremism (the memes, coded language, etc.)

Report instances you see of extremism (to places like the ADL are good but also to the FBI tipline).

@trentbaur rage-tweeting can be part of the solution but no, I don’t think it’s *the* solution, lol. In terms of what normal people can do: Basically anything (non-violent) that makes it harder to be a bigot in public spaces and/or makes vulnerable persons safer in those same spaces. So, appealing to advertisers on social media, for example. You might not want to rage tweet at them, lol, but you can let them know that you won’t buy from a company that does business with bigots.
@rvawonk @trentbaur would really like to find a list of advertisers still on the fowl site. For that reason.

@trentbaur @rvawonk You can also help with in-person situations by staying aware and pushing back right away on bigoted comments and "jokes."

I like the low-confrontation friendly wince-and-laugh "ooo, I think that came out wrong; did you want to rephrase that?" and the Socratic "I don't get it; why is that funny?"

Both help shift the Overton window in the right direction in public (workspaces, friend groups, etc), and you can make them more confrontational as needed

@OrganizedTRex @rvawonk I love this so much because it's still rooted in engaging with the individual.

We've got to keep working to shift the Overton window back.

@OrganizedTRex @trentbaur @rvawonk

When I was a young child, my uncle made a racist joke that I, being a child, truly DID NOT GET. So I asked the adults WHY the "joke" was funny. There was some real uncomfortable silence, then some real uncomfortable "explaining"

I don't remember my uncle telling racist jokes after that, but maybe he just avoided telling them in front of me.

Several of my uncles were KKK, one overt, several covert.

@ZhiZhu @OrganizedTRex @rvawonk I don't want to chase these people back into the shadows, I want them to understand that their views are bankrupt and fundamentally flawed.

But shame is never going to accomplish that.

@trentbaur @ZhiZhu @rvawonk It's definitely a starting point, not an endpoint. That one guy who was raised in the KKK and got out in college said that he wasn't able to really listen to reason until he'd been ostracized by pretty much the whole campus. The only way he could rebuild connections with people was to unlearn the racism he'd been raised to believe.
@trentbaur @ZhiZhu @rvawonk Derek Black, that's the guy! (I couldn't remember his name till after I clicked send)

@OrganizedTRex @ZhiZhu @rvawonk Whoa! I wrote this a few hours ago for another thread but I never sent it:

In 2019, I read an article (in the Atlantic?) about a group of college Jewish kids befriended an avowed alt-right figure on campus. Long story short, after months and months of playing board games together, he turned away from all the alt-right bullshit.

At the rank and file level, shunning doesn't work.
---
That's the guy - Shabbat dinner week after week did the trick

@trentbaur @OrganizedTRex @ZhiZhu @rvawonk interacting in a non hostile manner with someone who disagrees with you tends to humanize each side to the other and is often a precursor for changing someone's mind.

@Anaximander @trentbaur @ZhiZhu Within limits, yes. Dragging the Overton Window back is more important than "being nice." Think of all those 2016 articles about needing to talk to and "understand" people with "economic anxiety."

Think especially of JD Vance's book about "economic anxiety" in Appalachia, and how much that book moved the Overton Window to allow Vance to be so openly bigoted now *and* win a Senate seat!

@Anaximander @trentbaur @ZhiZhu LOL, I was just about to summarize that there will always be bigots, and the goal is to keep bigotry shameful, but then I saw this post that says it much better:
https://kolektiva.social/@wanderinglens/109450894565519305
W▲NDΞRING🏴‍☠️LΣNS (@[email protected])

nazis only show up in public when they feel safe to do so. They only stop showing up in public when they feel unsafe. Your job is to achieve the latter.

kolektiva.social

@OrganizedTRex @ZhiZhu @rvawonk That can work when shunning leads to isolation. But nowadays, people who are shunned can very quickly tap into a network of people who will embrace them with open arms.

I keep pounding the table over this reality because I think too many people don't get it.

I don't want to engage with racist right wingers anymore than anyone else. But IMO, we have no choice. We're not going to shun our way out of this. We'll shun straight to a successful Jan 6th.

@trentbaur @OrganizedTRex @ZhiZhu @rvawonk imo I think it depends on the person. Different personalities, social contexts, relationships, etc could all lead people to respond differently to shunning or friendliness.

I've had a friend before push back on some opinions of mine and it did make me reevaluate and think more carefully about the issues.

@trentbaur @OrganizedTRex @ZhiZhu @rvawonk it's like with incels; they're able to find each other. Then their engagement becomes an echo chamber, emboldening each other to greater acts. You have to separate them to deprogram them.
@trentbaur @ZhiZhu @OrganizedTRex @rvawonk There’s the key roadblock of identity and the identity politics that fuels it. One path for long-term success is to provide an alternate identity that’s appealing and makes them feel like standing on higher moral ground than those who haven’t yet shifted.
@rvawonk @OrganizedTRex @ZhiZhu @trentbaur I suggest you concern yourself less with the mental states of bigoted people and more with the safety of people targeted by them.

@fivetonsflax @rvawonk @OrganizedTRex @ZhiZhu It's not the mental state of bigoted people. It's trying to head off the overthrow of democracy by the increasing numbers of bigoted people. We're not going to shun our way out of this.

Do you not understand what is going on? Hand waving it as "sympathizing with racists" is myopic and short sighted.

@trentbaur @ZhiZhu @rvawonk @OrganizedTRex I didn’t say anything about sympathizing.

You’re 180° wrong about the dynamics of this stuff. Pushing the hard core bigots back into the shadows is exactly how we win. And for people in the mushy middle, what’s important isn’t what they believe, but which of their multiple identities is most salient at any given time.

We must make it safer to stand up and say, I am a proud worker! and less safe to stand up and say, I am a proud white man!

@fivetonsflax @ZhiZhu @rvawonk @OrganizedTRex I’m not talking about having a sit down with Fuentes. I’m talking specifically about that mushy middle. Our job is to persuade them to reject authoritarianism. And right now, from my perspective, the left does a shitty job doing that because they consider themselves above the need to persuade. Because our values are “self-evident.”
But that’s not good enough anymore.
@trentbaur @ZhiZhu @OrganizedTRex @rvawonk And you don’t think helping people discover that their racism is shameful is a constructive form of persuasion?!
@fivetonsflax @ZhiZhu @OrganizedTRex @rvawonk It’s a question of how you do it. If accusing someone of being a Nazi does the trick, go for it. But my experience is that it never works.
How do you react to being shamed? Do you thoughtfully consider what the other person is saying? Or do you get defensive, shut down and push back?
Shaming makes one feel powerful, that’s why we like doing it. But it’s dreadfully ineffective at effecting change.

@trentbaur @fivetonsflax That's why I brought up Derek Black. He said that the shunning and resulting isolation are what made him open to learning from his Jewish classmates.

It's not "shun and done" (LOL). We make sure bigoted behavior is widely recognized as abhorrent (this is the "moving the Overton Window back toward sanity" part) because our first priority is making society safe and welcoming for the targets of bigotry.

*Then* we educate friends/family,
1/2

@trentbaur @fivetonsflax
which is necessarily a less-visible and more easily overlooked -- but still crucial -- part of the process.

2/2

@OrganizedTRex @fivetonsflax But they DIDN’T shun Derek. Inviting him to weekly Shabbat is the opposite of shunning.
@trentbaur @OrganizedTRex People are often open to “being persuaded” after they learn that their bigotry carries social and economic consequences for them. Sure, give them an off-ramp. But don’t knock shame, opprobrium, deplatforming — these are proven anti-fascist tools.
@OrganizedTRex @trentbaur For every Derek Black, there are a thousand casual racists who shut up when they are shown that their opinions are rejected by ordinary people.

@fivetonsflax @OrganizedTRex With all due respect, I believe things have changed over the years. In the 90s, I think shame could be very effective. 5 years ago? Less so. Today? Much less so.

Not saying shame has no effect. But it was shifted (As the Overton Window has shifted over time) and we need to be cognizant of this fact and adjust accordingly.

I think we've got a big overlapping Venn diagram between us. I think I'm just saying, "Both, And..."

@trentbaur @ZhiZhu @OrganizedTRex @rvawonk If someone I disagree with calls me names, I block them. If someone in my community tells me my words are hurtful, I feel terrible and remember it forever and seek to ensure it never happens again.

Shame is an important tool for individual and societal change.

@fivetonsflax @ZhiZhu @OrganizedTRex @rvawonk “In my community.”
In my tribe.
In my in-group.
@trentbaur @ZhiZhu @OrganizedTRex @rvawonk Nazis are shameless. But other people can be shamed out of associating with them.

@trentbaur @rvawonk
The more attention it gets, the more it's elevated by the algorithm, and the more it helps keep funding Twitter (more "engagement" = more ad revenue)

So I think the only thing that will work to is for everyone to stop using the site altogether thus 1) reducing any engagement on the site as much as possible + 2) leaving only the most vile posters tweeting there = maximum reduction of users, advertisers and ad revenue, in order to bankrupt it as soon as possible.

@leadore @rvawonk Ooo, good point. The very nature of Twitter and its algorithm ensured that *any* engagement with extremist views gets pushed up to the surface for other people to be exposed to, even if it's confronting / countering those views.

This mass migration to Mastodon and ideally the collapse of Twitter could help short-circuit that shifting of the Overton window.

@leadore @trentbaur @rvawonk
To the extent you are using it, will blocking every ad that pops up affect advertiser considerations?

@leadore @trentbaur @rvawonk I don't know if we can bankrupt it [for-profit social media] but, agreed, we don't have to engage and feed the algorithms further. Unfortunately, the problem goes far beyond Twitter. Mainstream cable news among the biggest offenders in uncritically repeating disinformation, imo.

Eager for more discussion on how to 'smartly' push back.

@trentbaur @rvawonk

Get out there and kick that overton window back to the left.

@trentbaur @rvawonk you keep the against it part and ditch the rage.
@trentbaur @rvawonk no one is thinking this hard. We have a bipolar West who clearly is having a manic episode and got kicked for it. Both sides have their extremists. All the idiots from Trump to AOC won't last. People in the middle don't like them. Hilary is the perfect example .

@trentbaur say outrageous thing in the opposite direction so that the Overton window doesn't move unidirectionally? :)

Just kidding: it wouldn't work because the Overton window is dominated by large broadcast media like Fox News, see #NetworkPropaganda.
https://www.techdirt.com/2019/01/18/splinters-our-discontent-review-network-propaganda/

The Splinters Of Our Discontent: A Review Of Network Propaganda

Years before most of us thought Donald Trump would have a shot at the presidency, the Cato Institute’s Julian Sanchez put a name on a problem he saw in American conservative intellectual cult…

Techdirt

@trentbaur Within Twitter, blocking the account doing the posting drives down metrics slightly. Just as good is to not interact with the tweet any more. Don't expand on it to read the responses. Don't respond to it. Don't respond to the responders.

We have no "downvote" to speak of, so the best you can do is to ignore it and hope that it withers.

@trentbaur

Debating is the only real option. E.g. I am on Minds and there are also lots of extremists. The only way to change someone’s actions is to understand their Umwelt and with their own logic find counter arguments that feel more correct.

This is a slow and tedious process and most people don’t have the nerve or patience to put up with so much propaganda without being pulled in themselves.

So what people do instead is attack the idea with their logic without realizing that the other side is using different vocabulary. Hardly anything will be solved if one side is talking about apples and the other side is talking about oranges.

Blocking such accounts from a social media platform is also not the solution, since they will find their own haven and echo chamber effect will take place.

Another thing is the effect of tribalism where individuals act personally irrational though rational to the tribe. So taking on a whole tribe only works by taking upon one person at a time until a critical mass exists that dissolves the tribe within.

@rvawonk

@barefootstache @rvawonk Well said, all of it.

I think another important part of our strategy must be to make "our tribe" an inviting and appealing alternative. Once people get the glimmer of how BS the authoritarian future could be, they need somewhere to land.

And I know a lot of people on the left will bristle at this, but I personally think we've become less and less inviting and accepting over the years.

@trentbaur @rvawonk I don't think it's about battling the actual ideas so much as battling the horrific consequences some ideas have. Deplatforming fascists is community self defence.
@rvawonk Thank you for all you do.