Texas Observer did it right.

Set up their own instance for staff: not just accounts on other instances.

Welcome to the Fedi:
@TexasObserver

https://texasobserver.social/public/local

@jeffjarvis Is this the first official press org to do what you advised?

Texas Observer Social

Founded in 1954, The Texas Observer is a progressive nonprofit news outlet and print magazine covering the Lone Star State.

Mastodon hosted on texasobserver.social

@tchambers @TexasObserver this is brilliant! A model for other news organizations.

The only critique I'd have is make sure to consult with security specialists -- progressive journalists piss off powerful people who might look to take down your server.

@robertwgehl @tchambers @TexasObserver

Also using a different domain name from existing sites (instead of a subdomain) misses the chance to verify ownership.

@downey @robertwgehl @tchambers @TexasObserver This could lead to fraud and phishing yes? How could a company prevent that in an ecosystem like this?

@Mikezero @robertwgehl @tchambers @TexasObserver

By using their existing domain name.

@downey @robertwgehl @Mikezero @tchambers @TexasObserver and/or providing references between their establish main web site and their social site.
@clacke @downey @robertwgehl @tchambers @Mikezero We'll definitely be adding the green check to our profile ASAP, and linking back from our newsletter and other sources to establish authenticity!
@TexasObserver @clacke @downey @robertwgehl @tchambers @Mikezero If I were any large org I'd start my own closed instance and use my domain name as verification. The green check is a stop gap at best.

@Mikezero
> This could lead to fraud and phishing yes?

What could, and how?

@downey @robertwgehl @tchambers @TexasObserver

@strypey Domain confusion. thenewspaper.com sets up an instance thenewspaper.social (or no instance at all) and a spoofer sets up thenewspaper.news.

Then they could show [email protected] as being validated for thenewspaper.com without actual validation.

So people need to watch out that an instance claiming to be official for this or that institution has the references to back that up.

@downey @robertwgehl @tchambers @TexasObserver @Mikezero

@clacke
> thenewspaper.com sets up an instance thenewspaper.social ... and a spoofer sets up thenewspaper.news

Use a subdomain like social.thenewspaper.com, so people are still looking for the same second-level domain.

> [email protected] as being validated for thenewspaper.com without actual validation

Accounts on social.thenewspaper.com can be verified against thenewspaper.com, at least in Mastodon:

https://opensource.com/article/22/11/verified-mastodon-website

@downey @robertwgehl @tchambers @TexasObserver @Mikezero

Get verified on Mastodon with your website

Three easy steps to a green checkmark on the open source social media platform.

Opensource.com

@tchambers @TexasObserver

Omg, this is an incredible way to sidestep/solve the issue of officiality/authenticity entirely.

@tchambers @TexasObserver @jeffjarvis @newsdesk

Also attempting bayareanews.social for our community.

@griffin @tchambers @jeffjarvis @newsdesk Great to see other news orgs coming aboard!
@TexasObserver @griffin @tchambers @jeffjarvis @newsdesk It will be interesting to see how news organisations (well, organisations in general) handle leaving employees. Imho any such org should allow them to migrate to wherever they go, instead of cutting them off. All their old posts will stay on your server, but they'll also be redirected to the new place.
@boskee @griffin @tchambers @jeffjarvis @newsdesk That's definitely our plan! We are always happy to contribute to growing a journalist's career and following, it's practically a TXO tradition. :)

@TexasObserver @jeffjarvis @tchambers

This is so excellent to see happening!! Although I do have a question for any #mastodon pros.

Can #instance #admins ban entire other instances for all their users? Can users bypass that if so?

I’d just hate to see some crazy admin decide to block all of one side of a viewpoint for all their instances users without those users realizing it, by just blocking whole domains.

@xan @TexasObserver @jeffjarvis @tchambers they can ban other instances. You can see a list of bannned instances for your instance on the settings page of your account. You however can transfer your account to other instance, if you are unhappy about your current instance. You will get all your followers and people you follow and lists. You will however loose all your posts on the old instance.

@xan
Short answer: yes.

There are degrees available, but the most drastic does allow for complete separation from an entire instance.

@xan @TexasObserver @jeffjarvis @tchambers yes, we can block instances, but users can migrate to other instances so there’s some back pressure on being capricious about it.

@xan @TexasObserver @jeffjarvis @tchambers Yeah, it can be a hassle which is why I advocate running a solo instance.
The best way I can describe it is like being on a tiny space ship, evading two dangerous fleets in order to reach your destination planet below.

https://youtu.be/X_VSJfHiNPA

Serenity (5/10) Movie CLIP - Space Battle (2006) HD

YouTube
@tchambers what's an easy way to set up a managed server? I can't find any services.

@tchambers If the press orgs are going to create their own instances (and they should! It's awesome to see that you've done that, @TexasObserver), it might be wise for them to have a shared Mastodon relay, so that their known fediverse is larger. Visibility can be a big problem with small servers.

Even larger orgs would only have a small (relative to other servers) handful of users. The higher profiles of those users may help make up for it, but I couldn't say whether it would be enough.

@tchambers While I'm thinking about it... For the orgs that may not want to setup their own instances, another (albeit less awesome) option would be some webfinger hackery, so that their people (who would keep accounts on other servers) can be found via their domain. I haven't done it, but it looks very easy to do.

https://blog.maartenballiauw.be/post/2022/11/05/mastodon-own-donain-without-hosting-server.html

Mastodon on your own domain without hosting a server

Like many in the past week, I have been having a serious look at Mastodon as an alternative to Twitter.

Maarten Balliauw {blog}
@north @tchambers This would be my ideal setup, and lines up well with what I do for email and Matrix—federated with a handle on a domain I own (for portability's and identity's sake) but pointing to a service someone else maintains (because I'm willing to pay for that convenience rather than take on that work myself).

@north @tchambers I'd be interested to know whether anyone's managed to extend @maartenballiauw's idea in a way that displays that custom handle as canonical rather than just allowing it to work for search.

Still a great discoverability boost, for sure, but does feel a bit inconsistent as is.

@myersjustinc @maartenballiauw I honestly don't know enough about how it works, but my guess is that there would have to be quite a bit of magic done on the side of the real instance for that to happen.

I just tried using the Mastodon environment variable ALTERNATE_DOMAINS to see if that would do anything, but it doesn't seem to (though, feel free to search for @ north @ xn--8r9a.com and @ jeltz.net, which are the same user on the same instance. Even tagging both in this post caused weirdness)

@myersjustinc @north @tchambers I think running your own server at that domain is the only "next level" there. The target server controls the identity, so this really is like web forwarding. There's an issue talking about adding domain aliases/custom domains to Mastodon: https://github.com/mastodon/mastodon/issues/2668
Multi-tenancy with custom domains · Issue #2668 · mastodon/mastodon

More technical look at #897 Idea: Let users point DNS records to an existing instance, configure specific user to be served as-if from that domain. What parts must work correctly for this: Separate...

GitHub
@tchambers @TexasObserver @jeffjarvis Omg I absolutely love this! What a brilliant way to "authenticate" people.
@tchambers @TexasObserver @jeffjarvis gonna need a policy for staff off-boarding, right?
@paninid @tchambers @TexasObserver That's what I'll be advising someone today.
@jeffjarvis @paninid @tchambers Good point! We try to give our staff a lot of autonomy on social media so we'll be sure they're free to move on or off our server as needed.
@tchambers @TexasObserver @jeffjarvis
I had a subscription to the Texas Observer when I lived there. Great source! Welcome!!!
@Voline Thanks for reading us and the warm welcome 🤠

@TexasObserver @tchambers @jeffjarvis this is really cool! I’m interested to see if this becomes more widespread.

A world where it’s standard for news outlets to run their own instance of a social media website sounds fascinating.

@sashaperigo Thanks! It's an experiment and we're excited to explore
@tchambers @TexasObserver @jeffjarvis I am hoping a lot of news and other orgs do this as well, but potentially just didn't have the staff or resources to do it right away.
@tchambers @TexasObserver @jeffjarvis this is Incredible! Congrats Texas Observer!

@tchambers @TexasObserver @jeffjarvis I like this if the intent is a closed instance for work accounts only. It's hard to get better verification than an account run by the entity itself!

But some of the beauty of social came from reporters who have their single accounts, and merely profile themselves as "currently a reporter for XYZ". It was one voice no matter where they went, or if they wanted to have their own voice away from work.

@raineer @tchambers @TexasObserver @jeffjarvis You can migrate from one instance to another, so they could potentially still do that if things are configured correctly
@raineer @tchambers @TexasObserver Rest of World also and SF Standard is about to.
@raineer @tchambers @TexasObserver @jeffjarvis they can switch servers then if they leave the media organisation, and have followers follow. Would be bad if the news org didn’t allow that.
@Setok @raineer @tchambers @jeffjarvis Yes we're happy to have our reporters/staff move on or off the server as they wish, and they're free to keep personal accounts on other instances too
@TexasObserver @Setok @tchambers @jeffjarvis This is great to hear and very much in the spirit of #mastodon. I hope many more media outlets follow your lead!

@tchambers @TexasObserver @jeffjarvis

That's pretty cool - That they set up their own instance. I don't know anything about the Texas Observer, but I know I'm not a fan of Texas in general - Thus, I withhold commenting about the Texas Observer itself

@hellomiakoda there's more to Texas than MAGA cowboys! We've been progressive muckrackers since 1954. Hopefully, you'll give us a look sometime :)
@TexasObserver
After a quick skim, you look to be alright!
It explains why you considered your own impact on Mastodon and made your own server.

@hellomiakoda Thanks for looking. We'll do our best to be a positive addition to the Fediverse.

As for Texas, we dislike parts of it too (at least our government, that is)! https://www.texasobserver.org/greg-abbott-uvalde-shooting/

Greg Abbott Is Full of Shit

And culpable.

The Texas Observer
@TexasObserver
I tucked a couple articles in my Wallabag to pick up on my e-reader later. 🙂