Texas Observer did it right.

Set up their own instance for staff: not just accounts on other instances.

Welcome to the Fedi:
@TexasObserver

https://texasobserver.social/public/local

@jeffjarvis Is this the first official press org to do what you advised?

Texas Observer Social

Founded in 1954, The Texas Observer is a progressive nonprofit news outlet and print magazine covering the Lone Star State.

Mastodon hosted on texasobserver.social

@tchambers @TexasObserver this is brilliant! A model for other news organizations.

The only critique I'd have is make sure to consult with security specialists -- progressive journalists piss off powerful people who might look to take down your server.

@robertwgehl @tchambers @TexasObserver

Also using a different domain name from existing sites (instead of a subdomain) misses the chance to verify ownership.

@downey @robertwgehl @tchambers @TexasObserver This could lead to fraud and phishing yes? How could a company prevent that in an ecosystem like this?

@Mikezero @robertwgehl @tchambers @TexasObserver

By using their existing domain name.

@downey @robertwgehl @Mikezero @tchambers @TexasObserver and/or providing references between their establish main web site and their social site.
@clacke @downey @robertwgehl @tchambers @Mikezero We'll definitely be adding the green check to our profile ASAP, and linking back from our newsletter and other sources to establish authenticity!
@TexasObserver @clacke @downey @robertwgehl @tchambers @Mikezero If I were any large org I'd start my own closed instance and use my domain name as verification. The green check is a stop gap at best.