The recent 2025 Wine Market Council conference tackles the domestic wine industry's current setbacks head-on

Dr. Liz Thach, MW, President of the Wine Market Council. This past April 2 at the 2025 Wine Market Council (WMC) Annual Research Conference and Members Meeting, held in the City of Napa, there was some illuminating discussions on the overall state of the American wine industry. Some of the burning questions that were addressed included: • What are the core reasons explaining the current lack of enthusiasm for wine on the part of consumers, reflected in the alarming downward trend in consumption over the past two years? • How can the wine industry rebuild relevance with modern consumers? • To what extent will impending tariffs further hamper the health of the domestic wine industry? • What or where are the potential growth opportunities over the next few years?