FALLING BEHIND: Wales’s jobs gap with the rest of the UK has widened again — and wages are lagging too, new research finds

Wales has fallen further behind the rest of the UK on jobs, pay and living standards, according to a major new independent report published today — with the employment gap that narrowed during the 2000s and 2010s now wider than at any point since before the last financial crisis.

The findings come from the Institute for Fiscal Studies, one of the UK’s leading independent economic research organisations, in a briefing paper published as part of a series specifically examining the Welsh economy ahead of next month’s Senedd election.

The headline finding is stark. Wales’s employment rate for 16 to 64-year-olds stands at around 71%, compared to 75% in the rest of the UK — a gap of approximately four percentage points. That gap had been narrowed significantly in the decade leading up to the pandemic, falling to around two percentage points in the second half of the 2010s. But Wales’s employment rate fell more sharply after Covid-19 than the rest of the UK, and has not recovered at the same pace, reopening the divide.

As Swansea Bay News has previously reported, Wales already has the lowest employment rate of any UK nation and the highest economic inactivity rate in Great Britain — with nearly one in four working-age adults not in work and not looking for a job. The IFS findings add independent academic weight to a trend already visible in national statistics.

On pay, the picture is similarly challenging. Welsh workers earned a median monthly wage of £2,401 in 2025 — around 5% below the UK median. That gap has narrowed only marginally over the past decade, from just over 6% in 2015. The mean pay gap is even wider at 16%, reflecting the fact that Wales has relatively few high earners, both because of the shape of its economy and because Welsh employers tend to host fewer of the highest-paid roles within any given sector.

The pay divide between Wales and the rest of the UK is almost twice as large in the private sector as in the public sector. That imbalance has a striking consequence: public sector workers in Wales out-earn private sector workers of the same age, sex, education and experience — the reverse of the pattern seen across England as a whole.

Those lower wages, combined with lower employment, feed directly into household incomes. Median household net incomes in Wales are nearly 6% lower than the UK average. The gap is present across the entire income distribution but is largest at the top — 4% lower at the tenth percentile, widening to 13% lower at the ninetieth. Lower housing costs in Wales provide only partial relief, according to the IFS.

Jed Michael, one of the report’s authors and a research economist at the IFS, said the data presented a clear challenge for whoever forms the next Welsh Government. “After catching up during the first two decades of the 21st century, more recent data suggest Wales’s employment rate has fallen behind the rest of the UK,” he said. “When combined with lower earnings, this lower employment rate means both lower average household incomes and a slightly higher poverty rate than the UK as a whole — despite lower housing costs.”

Michael added that the structure of Welsh devolution limited the tools available to address poverty directly. “The Welsh Government has limited control over benefits, which are generally the most direct way to boost the income of low-income households,” he said, pointing to employment, productivity and earnings as the levers that must be pulled instead.

The report also notes that improving the employment picture would not only raise living standards but directly benefit the Welsh Government’s own finances — through higher devolved income tax revenues and lower spending on devolved benefits such as the council tax reduction scheme.

The findings landed immediately in the election campaign. Samuel Kurtz MS, Welsh Conservative Shadow Cabinet Secretary for the Economy, said the report confirmed “what people across Wales already feel.” He said: “Fewer people in work, lower wages, and living standards lagging behind the rest of the UK. The Welsh Conservatives have a clear and credible plan to get Wales working — cutting taxes, backing businesses, and creating the conditions for higher wages and more jobs.”

The IFS report is the fourth in a series of Welsh election briefings funded by the Nuffield Foundation. It does not attribute blame for the trends it identifies to any particular party or government, focusing instead on the data and its implications for future policy.

The employment picture is particularly relevant to communities across South West Wales. Swansea has recorded the weakest payroll performance of any Welsh city region in recent months, with a net loss of more than 1,300 jobs on payroll in the year to January 2026. That places the city at the bottom of a league table of Welsh regions at a time when the national picture is already challenging.

The picture in Swansea is not entirely bleak, however, and the IFS data captures trends at a regional level that don’t always reflect the grain of individual investment decisions. A significant wave of business activity has been reported in the city in recent months. Amazon-owned tech firm Veeqo has opened its new headquarters at the 71/72 Kingsway development, where global workspace operator IWG has also taken 20,000 square feet — part of a Kingsway scheme that has attracted its first wave of tenants and formally opened in recent weeks, with a further office development now under way at the former St David’s site. Amazon itself has pointed to £2.4 billion in Welsh investment with Swansea at its centre.

Beyond the office sector, retailers including Skechers and Boyes have arrived in the city, Greggs has opened a larger city centre shop as part of the ongoing regeneration programme, and a Penllergaer distribution warehouse — approved by Swansea Council’s planning committee this week — is expected to create around 250 jobs when operational. Homegrown businesses are also making their mark: a Swansea firm recently secured £8 million to develop deep-sea wind power technology, Swansea Building Society has expanded its branch network and launched a new app on the back of strong demand, and a women-led city brewery has been celebrating growth. Travis Perkins has relocated its Swansea branch to a larger site in Llansamlet, creating new jobs in the process.

The IFS report itself acknowledges that improving the employment and earnings picture is a long-term structural challenge, not one that turns on any single investment or announcement. For people in Swansea and across South West Wales, the question the data poses is whether the visible signs of regeneration and investment are translating into better-paid, more secure work — and the IFS findings suggest that on the numbers currently available, the answer is not yet a clear yes.

The IFS’s analysis is based on a range of official data sources including the Annual Survey of Hours and Earnings and the Family Resources Survey, with the authors noting that well-documented problems with UK labour market data mean the precise employment figures should be treated with some caution, even as the broader trend is clear across multiple datasets.

Related stories from Swansea Bay News

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The national statistics that set the backdrop to today’s IFS findings — Wales already had the worst employment rate of any UK nation.

BOTTOM OF THE PILE: Swansea recorded as weakest for jobs in Wales as payroll numbers plunge
The local dimension to the national picture — Swansea sitting at the bottom of the Welsh jobs league table.

Amazon says £2.4bn investment has boosted Wales — with Swansea at the centre
The investment case being made for Swansea — and the question of whether it’s closing the gap the IFS has identified.

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#Business #Economy #employment #IFS #InstituteForFiscalStudies #jobs #livingStandards #pay #unemployment #wages #WelshEconomy

PORT TALBOT: Steel plan sparks cautious hope — but big questions remain for Welsh jobs

At the heart of the strategy is a push to rebuild domestic steelmaking, including new tariffs on imports, a target for half of UK steel demand to be met at home, and billions in funding to support the industry’s transition.

For communities built around steel, the announcement lands at a critical moment.

In Port Talbot, the shift away from traditional blast furnaces is already under way, while in Llanelli, the Trostre works continues to play a key role in Welsh production. Together, they form part of an industry now facing one of the biggest changes in its history.

Local Labour MP Dame Nia Griffith has backed the plan, arguing it signals a more serious commitment to the sector after years of uncertainty.

Dame Nia Griffith, MP for Llanelli, said:
“The steel industry is a vital core element of our economy here in Wales, generating growth and providing thousands of jobs, including hundreds in my own constituency.

“This is a clear, well thought-out, long-term strategy for our steel industry that will help deliver the high-quality steel our country needs for our key infrastructure, our national security and for the wider economy.”

Her support reflects the Government’s central message — that the strategy will not only protect jobs, but put the industry on a more stable footing for the future.

But that optimism is far from universal.

Opposition figures say the plan raises as many questions as it answers, particularly around how much of the promised investment will reach Wales and what role UK steel will play in major future projects.

Trostre Steel Works in Llanelli (Image: Tata Steel)

David Chadwick MP, Liberal Democrat spokesperson for Wales, said:
“It is welcome that the Government has finally acted, but this looks like a panicked move after months of delay.

“Since the blast furnaces were switched off, Welsh steel has been left on life support.”

There are also concerns about the UK’s trading position, with warnings that being outside key European arrangements could leave exporters at a disadvantage in one of their biggest markets.

Industry voices have struck a similarly measured tone — welcoming steps to tackle cheap imports while warning that deeper issues remain unresolved.

Unite, which represents many steelworkers across Wales, says the new tariff regime is a positive step, but argues the industry needs a clearer long-term direction.

Sharon Graham, General Secretary of Unite, said:
“Unite welcomes the strengthening of the UK’s tariff regime to prevent the dumping of cheap foreign steel onto the domestic market.

“But this last minute situation is just another reminder that the reactive approach to UK steel that sees it lurch from crisis to crisis needs to be overhauled.”

One of the biggest sticking points is the industry’s shift towards electric arc furnaces — a cleaner form of steelmaking that relies heavily on recycled materials.

While central to the Government’s net zero ambitions, unions have warned that relying too heavily on this approach could limit the UK’s ability to produce certain types of steel.

The hot mill at Tata Steel’s Port Talbot steelworks. (Image: Tata Steel)

Peter Hughes, Unite regional secretary, said:
“The government must also back the production of virgin green steel as we can’t simply rely on electric arc furnaces to produce all the steel we need.”

Alongside the strategy, ministers have also unveiled a new funding stream aimed at helping areas like Port Talbot adapt to the changes.

The Economic Growth & Investment Fund will offer grants of up to £1.5 million to businesses across Neath Port Talbot, Swansea and Bridgend, targeting sectors such as advanced manufacturing, green energy and digital industries.

Local leaders say it could help soften the economic impact of the transition — if it delivers.

Neath Port Talbot Council leader Cllr Steve Hunt looks out across Port Talbot Steelworks from a hillside vantage point, reflecting on the town’s industrial past and future.
(Image: Neath Port Talbot Council)

Cllr Steve Hunt, Leader of Neath Port Talbot Council, said:
“This fund provides an important opportunity to support businesses that are ready to invest, grow and create new jobs across the region.”

For now, the strategy marks a significant moment for Welsh steel — but not a settled one.

With major changes already under way and more still to come, the focus is quickly shifting from what has been promised to what will actually be delivered.

And for communities across South West Wales, that will ultimately be the measure that matters most.

Related stories from Swansea Bay News

One year on: resilience after blast furnace closure
Council leaders reflect on a turbulent year for the steel town.

Work begins on Port Talbot electric arc furnace
A major step in the steelworks’ transition to new technology.

Farage promises “reindustrialisation of Wales”
A headline‑grabbing pledge to revive coal and steel sparks debate.

Government criticised over treatment of steelworkers
Unions and politicians condemn support offered during the transition.

Dramatic video shows final push at Morfa coke plant
Striking footage captures the last days before shutdown.

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Amazon says £2.4bn investment has boosted Wales — with Swansea at the centre

Swansea’s role in the global giant

In Swansea, Amazon operates two major sites: an Idea’s Centre, one of just four in the UK, where teams work on projects for Prime Video, Alexa and the online shopping platform; and a Distribution Centre, part of the company’s vast logistics network. Together, they show how the city is plugged into both the creative and operational sides of Amazon’s global business.

Jobs, apprenticeships and training

Since 2010, Amazon says it has created more than 2,000 full and part‑time jobs across Wales. The report also highlights that 90 apprentices from Wales have graduated through its apprenticeship programme, while more than 430 people have taken part in career development and skills training initiatives.

David Marcok, from Amazon in Swansea, said the company is keen to show its impact beyond the balance sheet: “In 2025 so far, our team has collaborated with organisations including Save the Children and Wales Air Ambulance through volunteer engagement, product contributions and direct financial assistance.”

Community partnership with Faith in Families

One of the most visible local partnerships has been with Faith in Families, the Swansea charity behind the Cwtch Mawr Multibank. The hub redistributes surplus essentials — from school uniforms and hygiene products to bedding and baby kits — to families across Swansea Bay struggling with the cost‑of‑living crisis.

Amazon’s Swansea team has supported the initiative by donating thousands of backpacks filled with school supplies, packing baby kits worth more than £10,000, and helping Faith in Families expand into a larger warehouse in Llansamlet to meet rising demand. The charity says this support has been vital in reaching families who would otherwise go without.

Cwtch Mawr Multibank in Swansea(Image: Alistair Heap / PA Wire)

National expansion plans

The report comes as Amazon announces a £40 billion UK investment between 2025 and 2027, including four new fulfilment centres and upgrades to more than 100 existing sites. Thousands of new jobs are promised, with most outside London and the South East.

Amazon already employs more than 75,000 people in the UK, making it one of the country’s largest private sector employers.

Tax contributions — and the debate they spark

Amazon’s report states its total UK tax contribution in 2024 was £5.8 billion, including £1 billion in taxes it directly paid and £4.7 billion collected on behalf of government.

The company stresses it ranks among the UK’s top taxpayers. But critics argue that much of the total comes from taxes collected from customers and employees, rather than corporation tax on profits. Campaigners have long questioned whether multinationals like Amazon contribute fairly compared to smaller businesses, pointing to allowances and incentives that reduce taxable profits in the short term.

Amazon says such allowances are government policy designed to encourage investment and innovation. The debate highlights a wider tension: while Amazon’s spending creates jobs and infrastructure, questions remain about whether the tax system lets global giants contribute proportionately to the public purse.

The Amazon logo displayed on the exterior of the Swansea Distribution Centre, a key hub in the company’s UK logistics network.

Skills and community impact

Beyond jobs and tax, Amazon points to its role in skills development. Its apprenticeship levy transfers have supported more than 1,500 apprenticeships outside the company, while its Career Choice programme has helped over 23,000 UK employees retrain in high‑demand fields. In Wales, more than 430 people have benefited from career development initiatives since 2010.

Locally, the partnership with Faith in Families shows how Amazon’s presence in Swansea is also tied to community resilience — helping families under pressure while anchoring the city in the company’s wider UK operations.

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