PPC Land2d ago
FYI: Gaming desktop apps take 11% of web bid requests - and fool viewability tools: Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing. https://ppc.land/gaming-desktop-apps-take-11-of-web-bid-requests-and-fool-viewability-tools/ #Gaming #DesktopApps #WebAdvertising #AdTech #Viewability
Gaming desktop apps take 11% of web bid requests - and fool viewability tools

Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing.

PPC Land
Paul GuinnessyApr 7, 2023
In a study, targeted ads shown to 500 participants were pitching more expensive products from lower-quality vendors than identical products that showed up in a simple Web search. #webadvertising https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4398428
James GuilfordMar 20, 2023
When cauliflower grows on your tights?? One of “those” ads… #advertisement #webadvertising
World Wide Web ConsortiumNov 18, 2022

After W3C Member review, we returned for further work the proposed W3C Charter: Private Advertising Technology Working Group.

We expect to continue discussion before bringing an updated charter back for membership consideration.

More detail and links in https://lists.w3.org/Archives/Public/public-new-work/2022Oct/0012.html

#WebAdvertising

Re: Proposed W3C Charter: Private Advertising Technology Working Group -- returned for further work from Wendy Seltzer on 2022-10-26 ([email protected] from October 2022)