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Amazon launches interactive video format for Sponsored Products campaigns: Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails. https://ppc.land/amazon-launches-interactive-video-format-for-sponsored-products-campaigns/ #Amazon #SponsoredProducts #DigitalMarketing #VideoMarketing #InteractiveContent
Amazon launches interactive video format for Sponsored Products campaigns

Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.

PPC Land

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YouTube Shorts revenue per watch hour matches traditional video in US: YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates. https://ppc.land/youtube-shorts-revenue-per-watch-hour-matches-traditional-video-in-us/ #YouTubeShorts #VideoMarketing #Monetization #ShortFormContent #DigitalMarketing
YouTube Shorts revenue per watch hour matches traditional video in US

YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.

PPC Land
Industry expert warns advertisers against treating CTV like display campaigns: Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches. https://ppc.land/industry-expert-warns-advertisers-against-treating-ctv-like-display-campaigns/ #CTV #ProgrammaticAdvertising #DigitalMarketing #VideoMarketing #AdvertisingTrends
Industry expert warns advertisers against treating CTV like display campaigns

Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.

PPC Land