Aleksandr KoltsoffVarastettu muualta (altissa avattu vitsi jos ei muuten).
Cllr Gareth KitchenAlthough I don’t sit on the Strategy and Resources Committee at Stroud I’m hoping to ask this question as the Comms Strategy isn’t going to Full Council:-
I’d like to raise a concern regarding Section 4 of the Comms Strategy which identifies ‘pockets of digital disengagement.’
The strategy frames this primarily as a logistical issue seemingly solved by printed material and emails. From my experience as both a councillor and small business owner, I believe the root cause is actually trust.
Residents aren’t necessarily offline because they lack access; many are withdrawing from systems they perceive as invasive. My consultation response from last year argued that relying heavily on third-party platforms like Facebook and WhatsApp, or using tracked services like Granicus, signals we prioritise metrics over privacy.
Research published in 2025–2026 indicates approximately 46% of people leaving Facebook cite privacy as their primary reason . Given this:
Does the committee agree that our current digital-first strategy, which relies heavily on US Big Tech platforms and surveillance advertising, may inadvertently deepen the trust deficit?
Should we consider piloting decentralised, algorithm-free engagement models (such as Fediverse-based approaches) rather than doubling down on corporate social media infrastructure?
Can we stop labelling residents as ‘hard to reach’ and instead recognise many are making informed choices about the communication infrastructure they use?
I acknowledge resource constraints exist. However, until we address why people disengage, not just where, we aren’t really fixing the underlying problem. After all, one of our core stated objectives is to ‘strengthen trust and transparency,’ and this approach risks doing the opposite.
Thank you.
Jemand DrachenSchaf
ehtron 
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