A new paper in JACC purports to show that women get a bigger benefit from #exercise than men. But actually, this claim is merely #puffery pretending to be #science. Disappointing.
https://conscienhealth.org/2024/02/exercise-self-reports-predict-less-benefit-for-men-than-women/
Exercise Self-Reports Predict Less Benefit for Men Than Women? - ConscienHealth

What might explain the finding that self-reports of exercise predict less of a benefit for men than women? Do men puff up their reports?

ConscienHealth
Has zeal for the #DiRECT approach to a very low calorie diet for #DiabetesRemission led some to oversell the concept with #puffery? A new study in PLOS Medicine suggests this might be true.
https://conscienhealth.org/2024/01/the-overselling-of-diet-and-exercise-for-diabetes-remission/
The Overselling of Diet and Exercise for Diabetes Remission - ConscienHealth

Have people been overselling diet and exercise as a simple tool for diabetes remission? A new study in PLOS Medicine suggests this.

ConscienHealth

When they were sued in DC for making false claims about their "recyclable" water-bottles, their defense was that these were "non-actionable #puffery." According to Bluetriton, when it described itself as "a guardian of sustainable resources" and "a company who, at its core, cares about water," it was being "vague and hyperbolic."

https://pluralistic.net/2022/04/26/plastic-fatalistic/#recycled-lies

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Pluralistic: 26 Apr 2022 – Pluralistic: Daily links from Cory Doctorow

It's interesting how many companies are in full blown "me too!" mode about AI. (That's the old Usenet "me too!", not the more modern hashtag.)

Here's the thing I've seen so far, though -- very few of these companies actually seem to have any idea what AI is about. They seem to think that if a computer does it, it's somehow AI.

If only there were some way of compelling these companies not to lie... Oh, right -- our politicians decided to protect them from the truth. #Puffery

The claims for benefits from drinking plenty of #water I really quite amazing. But is there any #evidence for them? A new study suggests a bit of #puffery in those claims.
https://conscienhealth.org/2022/12/how-much-water-is-plenty-to-drink-it-depends/
How Much Water Is Plenty to Drink? It Depends - ConscienHealth

It's ubiquitous advice for a healthy, active life – drink plenty of water. But how much is plenty? Not as much as people think.

ConscienHealth