As industrial designers, we’re responsible for turning limited natural resources in to objects in the world, and infusing those objects with meaning.

So what kind of meaning do we want to create?

That’s the question we need to ask ourselves. And it’s the question the Cybertruck psoes.

Watch the full episode on YouTube: https://youtu.be/x1R772cKawE
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/14137958-ep13-cyberwtf

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#automobilitygroup #lookingou #Tesla #Cybertruck