At CES 2024, we saw car makers and suppliers rushing to implement generative AI in their latest demos.
But rather than using conversational tools to decrease complexity, they somehow managed to increase it.
Talk about an opportunity lost…
Watch the full episode on YouTube: https://m.youtube.com/watch?v=bj0joIZ7l1A&feature=youtu.be
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/14357644-ep14-ce-eh
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If our cars represent who we want to be, then what kind of a person does the Cybertruck represent?
Watch the full episode on YouTube: https://youtu.be/x1R772cKawE
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/14137958-ep13-cyberwtf
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#automobilitygroup #lookingout #automotiveindustry #automotivedesign #designstrategy #automobility #design #culture #Podcast #Tesla #Cybertruck
Win or loose.
Conquer or be conquered.
Crush or be crushed.
Kill. Or be killed.
The messaging around the Cybertruck isn’t subtle.
Who or what is it giving voice to?
Watch the full episode on YouTube: https://youtu.be/x1R772cKawE
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/14137958-ep13-cyberwtf
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#automobilitygroup #lookingout #automotiveindustry #automotivedesign #designstrategy #automobility #design #culture #Podcast #Tesla #Cybertruck
As industrial designers, we’re responsible for turning limited natural resources in to objects in the world, and infusing those objects with meaning.
So what kind of meaning do we want to create?
That’s the question we need to ask ourselves. And it’s the question the Cybertruck psoes.
Watch the full episode on YouTube: https://youtu.be/x1R772cKawE
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/14137958-ep13-cyberwtf
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On multiple fronts, the men of America are struggling with a crisis of masculinity.
The Tesla Cybertruck will give some of those men something to rally around.
Watch the full episode on YouTube: https://youtu.be/x1R772cKawE
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/14137958-ep13-cyberwtf
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#automobilitygroup #lookingout #automotiveindustry #automotivedesign #designstrategy #automobility #design #culture #Podcast #Tesla #Cybertruck
The nuances of the Tesla Cybertruck are numerous.
It’s an incredible piece of technology.
It’s a radical piece of design.
And it’s a deeply controversial cultural artefact.
Watch the full episode on YouTube: https://youtu.be/x1R772cKawE
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/14137958-ep13-cyberwtf
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#automobilitygroup #lookingout #automotiveindustry #automotivedesign #designstrategy #automobility #design #culture #Podcast #Tesla #Cybertruck
With their history of extreme efficiency and masterful packaging, Japanese car makers are well placed to lead the creation of new forms of mobility.
But they need to be brave and take a risk.
Watch the full episode on YouTube: https://youtu.be/stR3OueGLHA
Stream or listen in your favourite podcast app: https://podcast.lookingout.io/2024109/13959553-ep11-tokyo-nights
#automobilitygroup #lookingout #automotiveindustry #automotivedesign #designstrategy #automobility #design #culture #podcast #JapanMobilityShow #Micromobility #Innovation
Drew Smith