The UK Advertising Standards Authority just banned sustainability ads from @nike, @Superdry, and @Lacoste for not having "robust evidence" - of the claims.
Problem: Legacy ERP and Ethereum-style blockchains can't see informal networks that trace sustainability. Only JSON-LD structured data can provide proof. Ethical brands that actually are sustainable cannot advertise product features.
https://www.bbc.com/news/articles/ckgm79djr9yo
#ASA #Greenwashing #SupplyChainTransparency #SustainabilityMarketing #JSONLD


