The UK Advertising Standards Authority just banned sustainability ads from @nike, @Superdry, and @Lacoste for not having "robust evidence" - of the claims.

Problem: Legacy ERP and Ethereum-style blockchains can't see informal networks that trace sustainability. Only JSON-LD structured data can provide proof. Ethical brands that actually are sustainable cannot advertise product features.

https://www.bbc.com/news/articles/ckgm79djr9yo

#ASA #Greenwashing #SupplyChainTransparency #SustainabilityMarketing #JSONLD

Nike, Superdry and Lacoste ads banned over green claims

The advertising watchdog said the retailers misled shoppers with their 'sustainability' claims.

The UK Advertising Standards Authority just banned sustainability ads from @nike, @Superdry, and @Lacoste for not having "robust evidence" - of the claims.

Problem: Legacy ERP and Ethereum-style blockchains can't see informal networks that trace sustainability. Only JSON-LD structured data can provide proof. Ethical brands that actually are sustainable cannot advertise product features.

https://www.bbc.com/news/articles/ckgm79djr9yo

#ASA #Greenwashing #SupplyChainTransparency #SustainabilityMarketing #JSONLD

Nike, Superdry and Lacoste ads banned over green claims

The advertising watchdog said the retailers misled shoppers with their 'sustainability' claims.

After reading a few Wikipedia articles and reading some news articles, my Firefox extension collected 3983 JSON-LD triples.

#jsonld #rdf #apachejena #fuseki #semanticweb

Yasgui - Triply

Yasgui - Triply

Can you query your website like this?

#sparql #jsonld

My website rewrite is making progress! Just a bit of refactoring and CSS and my homepage will be ready again.

Before using it in production, I still have to migrate the blog and the pages.

The link tags for IndieAuth and Webmentions are missing too.

#personalBlog #personalwebsite #website #indieweb #jsonld

4/6 📦 What do VDRs store? (CRITICAL: no personal data)

• Institutional authorisations and accreditations
• Credential schemas (European Learning Model v3.2)
• Terms of Use for selective disclosure
• Embedded Disclosure Policies (role-based restrictions)
• StatusList2021 for privacy-preserving revocation/suspension

Verifiers query VDRs → the issuer NEVER knows which credentials are verified, when or by whom.

#OpenStandards #LinkedData #JSONLD #VerifiableCredentials

Hey @pfefferle@mastodon.social @nutomic@lemmy.ml, I'm looking to integrate support for postingRestrictedToMods

I see some discussion here:

It's a little specific, but even so, I'm happy to add it, since it solves some issues with cross-community content creation permission.

Is there a JSON-LD context I can add, since I am assuming that postingRestrictedToMods is not standard?

🔗 RICH DATA: Why JSON-LD Matters

Traditional credentials = strings. Humans interpret. No machine understanding.

DC4EU credentials = linked data:

📊 JSON-LD enables:
• ESCO skills referenced via URIs
• EQF/NQF levels linked to definitions
• Competencies machine-queryable
Example: Query "ESCO skill S2.2.1 at EQF Level 5"
→ Credentials responds with semantic understanding

Rich semantics + cryptographic trust = real interoperability.
#LinkedData #JSONLD #SemanticWeb #ESCO #SkillsMatching