#SignPainting
#FontsInTheWild
#LowWaist
#SanSerif
Wonderful backward extensions on the waistelines that give a 'go faster' impression
#Serif
#ALLCAPS
#HighContrastStrokeWidth
#FontPairing
#FontsInTheWild
Two perfectly adorable typefaces abused by barbarous juxtapositioning. Even the carvings choose to look the other way.
#Subway
#JayStreetStation
#ALLCAPS
#SanSerif
#FontsInTheWild
That A, its slightly taller than the other capital letters. Is there a story to that?

#LetterAlternates
#FontsInTheWild
2 Latin letterform alternatives, with the same meaning. How do you choose between them?

Generally one of the forms maps most closely to what we write with our habd and paper. These forms are oftem more acceptable to people with complex cognitive needs. This includes children learning to write in a Latin Language.

For neurotypical adults, there is some evidence that common alternatives, for example this storied "a" are more readable

Confusing messaging in SoHo
#Business
#Serif
#ALLCAPS
#FontsInTheWild
#Lettering or
#Typeface
?
Should Typeface be continued as a word to describe a consistent design for a family of fonts? One file is no longer one font. One file is a significant section of a typefamily
#Serif
#ALLCAPS
#UnevenBaseline
#RareStraightLines
#Cartoon
#FontsInTheWild
I expected to see HITBOX. So i did see that, i even heard it when i read the sign to myself. It took several looks before i noticed HIITBOX. I think this is one of my favourite signs because of some of its unique qualities, especially since some of those qualities are associated with poor quality - that B ouch! The teeth in the O - ouch!!!!! And especially because of the stylistic decoration on the bottom left
#Lettering
#TopDownProcessing
#FontsInTheWild
#StoreSign
#ALLCAPS
#3D
#SanSerif
#Lettering
#GestaltPrincipleContinuity
#FontsInTheWild
This letterer has used thr Gestalt visual principle of continuity to give the impression of each letterbeing layered on a different coloured version of itself white on red on pink) creating a 3D effect. Very cool!