Daily Spoon’s New Look: A Lesson in Radical Transparency
Consumers are tired of vague promises and aspirational marketing. Instead, they demand clarity and scientific backing. This is the precise context for Daily Spoon’s recent brand identity redesign. The supplement brand, known for its “daily ritual” ethos, has shed its lifestyle-focused skin. In its place, andstudio has crafted a new identity that champions radical transparency and scientific credibility. This move is not just a simple cosmetic update. Consequently, it represents a strategic pivot to meet the demands of a more discerning global audience.
Daily Spoon – brand identity redesign by andstudio
The Why: Moving Beyond Lifestyle to Evidence-Based Wellness
Why would a successful brand with an engaged community undertake such a significant overhaul? The original Daily Spoon identity, with its feminine and lifestyle-oriented visuals, served the brand well in its initial five years. However, the company’s ambitions grew. Founder’s vision, deeply rooted in scientifically grounded health, aimed for international expansion and a stronger emphasis on evidence-based formulations. The previous branding was no longer a good fit. It didn’t fully communicate the rigor behind the products. This created a disconnect between the brand’s image and its core philosophy.
Addressing the Customer’s Core Need
Years of conversations with their community revealed a crucial insight. While customers said they valued transparency, very few actually read the fine print on labels. What they truly wanted was effortless clarity. They needed to understand the ingredients, nutritional values, and how to use the product at a single glance. This feedback became the cornerstone of the entire redesign strategy. How can a brand be both scientifically credible and immediately understandable?
The What: A Visual System Built on Clarity and Trust
The new Daily Spoon identity, created by the Vilnius-based andstudio, is a direct answer to that question. It is a thoughtful, modular system designed for ultimate clarity and global scalability. It confidently communicates what’s inside the package.
Putting Information Front and Center
The most radical change is the strategic placement of information. Key details about ingredients and nutritional values are now impossible to miss. They are prominently displayed on the front of every pack. This design choice is a bold declaration of confidence in their formulations. Moreover, it directly respects the customer’s desire for quick, clear guidance. This is what a transparent supplement brand looks like in practice.
A Modern, Unisex Aesthetic
Gone are the conventionally feminine cues. andstudio introduced a calm, disciplined visual language. This new system is built on a foundation of strong typography. The pairing of Ivar Text with Neue Montreal ensures readability and elegance across different languages and formats.
A new soft, rounded serif logo strikes a perfect balance. It feels both scientific and warmly human. This duality captures the essence of Daily Spoon: rigorous health solutions for everyday life. The color palette is intentionally restrained. This allows for easy product differentiation without creating visual clutter. It’s a mature, flexible system designed for a global market.
The How: Capturing Authenticity and Ensuring Sustainability
The redesign extends beyond just logos and labels. It touches every aspect of the brand’s presentation and production, emphasizing real-world application and responsible practices.
Photography That Reflects Real Life
The brand’s new photography, captured by Žymantė Štankelytė, moves away from idealized wellness imagery. Instead, it situates Daily Spoon products in authentic daily contexts. You see them in real homes, on office desks, and in community spaces. This approach underscores the brand’s focus on practical self-care. It’s a refreshing departure from the aspirational, and often unattainable, standards common in the sector.
A Commitment to Sustainable Growth
Sustainability was also a key consideration in the redesign. The new packaging simplifies production by using a single, recyclable plastic. This decision supports responsible manufacturing without sacrificing aesthetic appeal. By stripping away decorative excess and avoiding gendered stereotypes, Daily Spoon’s new identity communicates trust and universal appeal. Ultimately, this positions the brand perfectly for sustainable international growth. This thoughtful redesign shows that clarity and responsibility are the new cornerstones of brand loyalty.
All images courtesy of the studio. Feel free to browse WE AND THE COLOR’s Branding and Graphic Design categories for more.
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