Mastodawn

Amazon Advertising can be a game changer for indie authors, but it can also be complex. We help you target the right readers and manage your campaigns effectively, so you can focus on what you do best: writing! Check out our Amazon Advertising service to learn more. #amazonads #indieauthor #selfpublishing #bookmarketing #HMDpublishing

#amazonads #indieauthor #selfpublishing #bookmarketing #HMDpublishing

Online Marketing Strategy ⌘Feb 12

Amazon's ad business hit 8B in 2025, growing 22% YoY to 1.3B in Q4 alone. The full-funnel strategy added 2B incremental revenue, with Prime Video (315M viewers) and Thursday Night Football (15M viewers) driving streaming ads. Amazon now makes more from advertising than it spends on its own ads. https://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/ #Marketing #MarTech #AmazonAds

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

Marketing Dive

PPC Land Feb 7

Amazon research claims interactive video ads drive 79% engagement gains: Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages. https://ppc.land/amazon-research-claims-interactive-video-ads-drive-79-engagement-gains/ #AmazonAds #InteractiveVideo #VideoMarketing #DigitalAdvertising #AdEngagement

Amazon research claims interactive video ads drive 79% engagement gains

Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages.

PPC Land

PPC Land Feb 2

Amazon opens its advertising APIs to AI agents through industry protocol: Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language. https://ppc.land/amazon-opens-its-advertising-apis-to-ai-agents-through-industry-protocol/ #AmazonAds #Advertising #AI #MarketingTech #ChatGPT

Amazon opens its advertising APIs to AI agents through industry protocol

Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.

PPC Land

Variety Jan 5

Amazon Doubles Down on Monday-Night Perch for TV’s Upfront Week

https://fed.brid.gy/r/https://variety.com/2026/tv/news/amazon-tv-upfront-2026-monday-night-1236622428/

Deadline Jan 5

Amazon Books Return To New York’s Beacon Theatre For May Upfront Presentation
#News #Advertising #Amazon #AmazonAds #Upfronts

https://deadline.com/2026/01/amazon-upfronts-2026-1236660577/

Amazon Books Return To New York’s Beacon Theatre For May Upfront Presentation

Amazon is returning to the Beacon Theatre in May for its annual upfront presentation to advertisers, slating the event for Monday, May 11.

Deadline

Variety Jan 5

Amazon Doubles Down on Monday-Night Perch for TV’s Upfront Week
#Variety #News #AlanMoss #AmazonAds #Upfront

https://variety.com/2026/tv/news/amazon-tv-upfront-2026-monday-night-1236622428/

Amazon Doubles Down on Monday-Night Perch During TV's Upfront Week

Variety

Variety Jan 4

Amazon Will Tout New Focus on Helping Advertisers Reach Live Viewers at CES
#Variety #News #AlanMoss #AmazonAds #CES #Upfront

https://variety.com/2026/tv/news/amazon-advertising-sales-live-viewers-ces-1236622457/

Amazon Will Tout New Focus on Helping Advertisers Reach Live Viewers

Amazon Will Tout New Focus on Helping Advertisers Reach Live Viewers at CES

Variety

PPC Land Dec 24

OpenX integrates Amazon's machine learning to filter low-value impressions: OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals. https://ppc.land/openx-integrates-amazons-machine-learning-to-filter-low-value-impressions/ #OpenX #AmazonAds #MachineLearning #TrafficOptimization #DigitalMarketing

OpenX integrates Amazon's machine learning to filter low-value impressions

OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.

PPC Land

PPC Land Nov 18

Amazon Ads introduces benchmarks for data-driven advertising decisions: Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology. https://ppc.land/amazon-ads-introduces-benchmarks-for-data-driven-advertising-decisions/ #AmazonAds #DataDriven #Advertising #DigitalMarketing #AdBenchmarks

Amazon Ads introduces benchmarks for data-driven advertising decisions

Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology.

PPC Land