Ars Technica: Meta offers EU users ad-light option in push to end investigation. “Meta has agreed to make changes to its ‘pay or consent’ business model in the EU, seeking to agree to a deal that avoids further regulatory fines at a time when the bloc’s digital rule book is drawing anger from US authorities.”
BBC: Will AI mean better adverts or ‘creepy slop’?. “Imagine one night, you’re scrolling through social media on your phone, and the ads start to look remarkably familiar. They’re decked out in your favourite colours, are featuring your favourite music and the wording sounds like phrases you regularly use. Welcome to the future of advertising, which is already here thanks to AI.” Ew.
https://rbfirehose.com/2025/11/15/bbc-will-ai-mean-better-adverts-or-creepy-slop/
BBC: Facebook to stop targeting ads at UK woman after legal fight. “Facebook has agreed to stop targeting adverts at an individual user using personal data after she filed a lawsuit against its parent company, tech giant Meta. Tanya O’Carroll, 37, who lives in London and works in the tech policy and human rights sector, said it would open a ‘gateway’ for other people wanting to stop the […]
https://rbfirehose.com/2025/03/23/bbc-facebook-to-stop-targeting-ads-at-uk-woman-after-legal-fight/
The intersection of #AI and advertising is rapidly evolving, with technologies like predictive analytics & automation driving personalization efforts. L'Oréal's application of AI in social media underscores its potential, amplifying customer engagement and boosting ROI—contributing to projected conversion rate increases of up to 30%.
Read Full Article Here - https://closedchats.news/ai-transforms-advertising-unlocking-success-with-smart-strategies/
For a few days now, #Meta has actually started to forcing us to accept personalized advertising or pay CHF 12 per month for an ad-free account!
I used @noybeu's #MetaOptOutTool some time ago to object to data collection by #Meta.
Yesterday I received the email 'Upcoming changes to your ad experience' from Meta shown in the screenshot below. Meta now actually wants to force us to pay money if we want to object to data collection for personalised advertising.
The link 'new choice about your ads' in the email refers to the URL https://about.fb.com/news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe
What I find fascinating about #Threads:
1. Why is #Meta deliberately provoking another conflict with the #EU? And ultimately with many others who have copied the #GDPR?
2. Haven't they realized yet that #Apple has already taken away their #personalizedadvertising business anyway?
3. Why is a #software powerhouse like Meta in a relatively long period of time achieving so little?
4. And why haven't they prepared 20+ features to roll out in quick succession to maintain high #engagement?