Typesetting a city: Lessons from Chicago’s Printers Row
As with a printer’s typeset layout case, each part of a city is organized and choreographed to fit the space in which it is defined. Individual lots are separated into neatly aligned rectangles, while the blocks are divided by streets and alleys. Comparatively, individual sorts (letters, numbers, and punctuation) are stored into individual rectangular boxes, which are separated by slats. As the two images below show, the lay of typesetter’s job case and the traditional grid layout of a city’s street network are eerily similar.
California style typesetter’s job case – Source: glog.nf.com 1891 map of the Printing House District – Source: chicagology.comHeadlining each of the ten (10) planning lessons provided below are classic typesetting terms (provided by gemini.ai) that uniquely correspond to my previously written planning insights. While some of the terms may be more “metaphorically spot-on” than others, they, like the two images above, provide a fascinating comparison between urban planning and printing.
With the exception of the first lesson below, these ten (10) takeaways are not presented by order of importance. The gemini.google.ai definition for each typesetting term is provided at the bottom of the lesson list.
Peace!
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“A Skyline of the Mind” – Image source: stockcake.com- Lesson 1: The Frontispiece (The Curated Entry): Printers Row (officially Printing House Row District) is much like a well-curated bookstore. It is meant to be browsed…to be taken in at a slow pace where one can pause to truly admire the fine works of art and architecture. Each vertical volume is displayed side-by-side with its distinctive cover, binding, and details set upon the symbolic street shelf literally forming “A Skyline of the Mind.”
- Lesson 2: Standing Type (The Living Organism): As with most living organisms, a city, or subset thereof like Printers Row will germinate, grow, blossom, flower, decline, decay, grow dormant, and regenerate to flower once again.
- Lesson 3: The Serif (Engaging & Timeless Detail): The architecture of Printers Row proves that engaging and inspiring building design is literally timeless.
- Lesson 4: Killed Matter (The Near-Erasure): The thought that collective “we” were so devoid of common sense as to once consider demolishing Printers Row for mid-20th century freeway construction leaves one to wonder about humankind’s sanity.
- Lesson 5: The Distribution (Adaptive Reuse): Adaptive reuse, when done thoughtfully, can introduce whole new generations to the marvels of previous urban incarnations.
- Lesson 6: The Sorts (Preserving the Working Parts): Whenever possible, preserving the “actively working” portions of this former printing and publishing district would be akin to witnessing the harnessed raw power that permeates the cotton mills of Lowell National Historical Park. This would be particularly true when the machinery is activated to reveal its powerful and rumbling roar.
- Lesson 7: Kerning (The Walkable Scale): Printers Row demonstrates the benefits and justification for a compact and walkable city form, where the transportation hub is placed to provide ease of access and a grid pattern is employed for interconnections.
- Lesson 8: The Proof (A Snapshot of History): The de-industrialization of America has had some notable benefits, including but not limited to the presenting later generations with a snapshot of our history in brick, mortar, stone, and steel.
- Lesson 9: Pi (The Underrepresented Industrial Form): The Industrial Revolution is underrepresented in our visual and visceral preservation of American history, particularly within the Midwest. Greater emphasis to preserve and protect significant examples is imperative SOON before they are lost forever.
- Lesson 10: The Colophon (The Essential Urban Chapter): No urbanist, bibliophile, or architecture aficionado would consider their trip to Chicago to be complete, nor successful without time spent visiting Printers Row.
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Typesetting term definitions (per gemini.google.ai):
The Frontispiece – An illustration or decorative piece facing the title page of a book.
Standing Type – Metal type that has been set and is kept “standing” for future use rather than being melted down.
The Serif – The small decorative strokes or “feet” at the ends of a letter’s main strokes.
Killed Matter – Type that has been used and is designated to be broken up or melted down in the furnace “hellbox.”
Distribution – The process of returning individual pieces of type to their proper compartments in a case after printing for use in a future (or different) story.
The Sorts – The individual characters or special pieces that make up a complete typeface.
Kerning – The adjustment of space between individual characters to improve legibility and appearance.
The Proof – A trial impression taken from the type to check for errors before the final printing.
Pi – A mass of type that has been spilled or jumbled together and rendered unreadable.
The Colophon – A final statement at the end of a book giving details about its authorship and production.
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