Business Latest | Even If You Hate AI, You Will Use Google AI Search by Steven Levy
AI generated summary, Read the full article for complete information.
At Google’s recent I/O keynote, head of search Liz Reid announced that the company’s search engine has effectively become “AI Search,” with the traditional list of blue‑link results now taking a back seat to AI‑generated answers powered by the Gemini model. Building on the 2024 “AI Overview” feature, users can now ask conversational prompts that trigger personalized, on‑the‑fly mini‑publications—including charts, graphics and interactive widgets—drawn from billions of indexed web pages as well as personal data Google already knows about them. While Google claims over a billion monthly users are already embracing this AI Mode and that traffic will still flow to original, high‑quality sources, critics warn that the shift could marginalize the creators and websites that historically supplied the web’s content, especially as AI agents can summarize or replicate generic material. Reid acknowledged that the technology is imperfect and sometimes fabricates information, but asserted that human judgment remains part of the process and that search volumes are at record highs, suggesting that even skeptics of AI will ultimately rely on Google’s new AI‑driven search experience.
Read more: https://www.wired.com/story/even-if-you-hate-ai-you-will-use-google-ai-search/
#Google #Gemini #LizReid #GoogleSearch #AIOverview
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