Education & KnowledgeHow Facebook is Stealing Billions of Views
PeerTube
PUPUWEB BlogYouTube announces Shorts views will now be counted each time a video starts or replays, not just after watching for a certain time. #YouTube #YouTubeShorts #VideoViews #TechNews #SocialMedia #ContentCreation #DigitalTrends #VideoMarketing
Rocío VallsAt Blinkfire, we have closely monitored all the sports and social media activity during the Paris 2024 Olympics. We aimed to analyze the content shared on the event’s official channels since the opening ceremony. Before the Games began, we analyzed the distribution of followers and some of the most entertaining TikTok videos. Now, we’re evaluating performance in terms of engagement and views, and identifying the most popular posts.
Instagram Takes Gold
From Friday, July 26, to Sunday, August 8, the official channels of Olympic Games Paris 2024 experienced remarkable growth. They gained over 2.3 million followers, raising their fanbase to 7.6 million. Instagram emerged as the platform with the highest growth, adding 1.2 million new followers, followed by TikTok with 600,000 new followers.
In terms of total engagement, Paris 2024 surpassed 44.6 million interactions, with an average of 17,000 interactions per post. Short-form video platforms, Instagram and TikTok, delivered the best results.
Instagram stands out as the network with the highest engagement, reaching 35.7 million interactions, which accounts for 80% of the total engagement across all Olympic Games Paris 2024 channels. The average interactions per post on Instagram are impressive: 56.4K. TikTok also achieved remarkable figures with 5.7 million interactions across 176 posts, averaging 32.8K interactions per post.
Most Popular Posts: Top 3 Engagement
The early days of Paris 2024 featured an unexpected star: Snoop Dogg. The American rapper surprised everyone by carrying the Olympic torch before the opening ceremony, and his image quickly went viral, flooding social media. His presence not only created a significant buzz but also directly impacted the social media performance of Paris 2024, with the three most popular posts featuring him as the undeniable focal point.
When it comes to video views, Instagram and TikTok lead with nearly 150 million views combined. Instagram achieved 115 million views across 57 videos, with an impressive average of 2 million views per post, while TikTok reached 350K views per post.
Most Popular Posts: Top 3 Video Views
Social media platforms are key in promoting and disseminating major sporting events, and there is no bigger global event than the Olympics. You don’t need millions of followers to have an effective marketing strategy that achieves a true connection with the audience. Fans are interested in backstage stories, whether they are from the most media-covered competition or the most humble.
The analysis of Paris 2024 content, with Snoop Dogg as a central figure, demonstrates that secondary actors can shine brightly and attract new followers and brands to your organization. The rapper’s involvement shows how personalities outside of the sports world play a crucial role in promoting events, expanding follower bases, and attracting brands seeking to partner with major sporting events.
Track and Value Video Views and Other KPIs With Blinkfire
Blinkfire’s patented and proprietary AI and computer vision technology enables rights holders, brands, agencies, athletes, and influencers to precisely track and value all your social media content. With Blinkfire’s advancing reporting tools, users can unlock new insights into the value of their content.
Demo Blinkfire
Parker SwartzThe NFL schedule release is a highly anticipated event that not only excites football fans but also showcases the creative marketing strategies of the league’s teams. The 2023 NFL Schedule Release content was hard to beat with the famous Tennessee Titans street interview video and many other great content. However, NFL teams increased their total engagement across social media on schedule release day by 17.2%, adding 1.9 million engagements.
This year’s schedule release day, TikTok saw a surge in activity from NFL teams, with a 33.3% increase in posts. This boosted video views and engagement significantly: total video views increased 94%, and an additional 13.8 million views, and total engagements soared by 123% and an additional 2 million engagements driven that day alone.
We created a Blinkfire Playlist of posts, but keep scrolling to view some standout examples from around the league showcasing teams’ innovative and entertaining content to announce their 2024 schedules.
2024 NFL Schedule Release PlaylistLos Angeles Chargers – The Sims
The Los Angeles Chargers embraced the “old” digital age with a nod to a classic video game, The Sims. Their schedule announcement was uniquely crafted to resemble gameplay within The Sims universe, complete with familiar icons and interactions. This innovative approach not only highlighted the Chargers’ upcoming matchups, but also showed their knack for connecting with younger audiences in a fun and memorable way. The content was also “memeable”, as there were plenty of opportunities for fans to repost with their own jokes and hidden easter eggs.
The Chargers’ content made such a splash that it generated 4.4 million video views on Instagram, 1 million views on TikTok, and 37.5 million views on Twitter/X!
Chicago Bears – Ferris Bueller
The Chicago Bears took a nostalgic turn by paying homage to the classic Chicago film Ferris Bueller’s Day Off. The Bears’ schedule release video featured iconic scenes and quotes from the movie, cleverly integrated with the team’s upcoming games. This creative throwback demonstrated the Bears’ ability to blend pop culture with sports marketing to potentially reach new fans!
This TikTok video from the Bears received over 3.6 million views and 575,000 engagements. With fans eagerly awaiting #1 overall pick Caleb Williams’ debut at quarterback, this will surely just be the beginning of the Bears’ schedule promotion.
Dallas Cowboys – Prank Call
The Dallas Cowboys opted for humor, using a prank call theme to reveal their 2024 schedule. In a series of light-hearted and amusing phone calls, team members and celebrities “accidentally” shared the game dates and opponents. As one of biggest brands in the NFL and professional sports, this playful tactic emphasized the team’s push for a more fun-loving and approachable brand personality.
Their Instagram Reel received 4.4 million video views and was the #1 most-engaged with post on Instagram from NFL teams in terms of schedule release content!
Kansas City Chiefs – Hydraulic Press + Makeup
The Kansas City Chiefs took a random social media trend with a hydraulic press and used it to release their 2024 NFL schedule. In a series of oddly satisfying and visually captivating videos, objects representing their opponents were crushed under a hydraulic press, with the schedule details unveiled underneath.
The Chiefs also put together a schedule release video for their cheerleading squad featuring the cheerleaders with makeup that symbolized each week’s opponent! Many teams have several different accounts for mascots, cheerleaders, and other organizational entities. This was a thoughtful content partnership with KC Beauty Crew that made a distinct effort to reach new female fans of the team!
This trendy content caught the attention of fans and media alike, highlighting the Chiefs’ creativity and commitment to keeping up with the hottest trends for their new followers: the Swifties!
Las Vegas Raiders – When?
The Las Vegas Raiders took a minimalist approach with their “When?” campaign. Each game on the team’s schedule was revealed by a new player or Raiders employee asking “When” followed by the date and opponent. The Raiders’ casual presentation reflected the team’s ability to not take themselves too seriously, which really connects with younger audiences.
These Instagram Reels had 3.6 million views and 141,700 engagements, showing that sometimes you don’t need a big production budget to have success on social media!
Cleveland Browns – Bowling + No Context Memes
The Browns revealed their 2024 with a content campaign called “Dog Pound Bowling”. The video consisted of players at a classic bowling alley finding ways to poke fun at their 2024 opponents.
The Cleveland Browns tapped into the internet’s love of memes for another piece of schedule release content. Using a series of “no context” memes, the Browns’ teased their game dates and opponents without directly stating them. This meme-centric approach not only engaged their fan base but also encouraged social media sharing and interaction, making the Browns’ schedule release a viral hit! The Instagram posts received over 820,000 views and 103,200 engagements.
Buffalo Bills – Josh Allen’s “Simple Life” + Lebron James
The Bills nailed it – quite literally. They filmed a satirical video of their superstar quarterback, Josh Allen, leaving a construction site “living the simple life.” The Bills identity has always been attached to their blue-collar, dedicated, and crazy fanbase. The video received over 2.5 million views on TikTok with 376,500 engagements.
The Bills also created a Instagram carousel that featured their 2024 opponents as Lebron James. This meme-focused approach received over 700,800 impressions on Instagram, showing that random, silly content continues to drive engagement for young audiences.
The 2024 NFL schedule release showcased the diverse and creative approaches teams are using to engage with their fans on social media. Each team’s unique strategy highlights their brand identity and strives to connect with their audience in memorable ways. As social media continues to be a crucial platform for fan engagement, these creative schedule releases set a high bar for future marketing efforts in the sports industry.
Track and Value Social Content With Blinkfire
Blinkfire’s innovative AI and computer vision technology empower rights holders, brands, agencies, athletes, and influencers to accurately monitor and evaluate their social media content. By leveraging Blinkfire’s advanced reporting tools, users can discover valuable insights into their content’s impact and worth.
Explore Blinkfirehttps://analyticsblog.blinkfire.com/blog/2024/05/23/2024-nfl-schedule-release-content/
#1 #blinkfireAnalytics #content #data #engagement #football #Instagram #NFL #Schedule #socialMedia #Sponsorship #videoViews
NFL teams choose creativity and fun for 2023 schedule release | Blinkfire Blog
NFL teams announced their 2023 schedules on May 11, and Blinkfire highlighted which teams won on social media through engaging content.
Understanding Video Views: How Social Media Platforms Define a View
Monitoring the performance of your social media video metrics is critical to growing viewership and creating engaging content. It’s even more important to track video views when knowing videos often perform better than images. Videos add big value when it comes to sponsorship exposure, which should be top of mind for influencers and organizations when making sponsored content.
Video metrics differ from image posts, and each platform has different markers and terms for what metrics means. Not to mention, a video view on one platform can be defined differently than a video view on another.
Instagram Video Views – Reels
What is a video view: The very second a video starts to play. Instagram never recounts a video view, meaning whether an account watched a video one time or 10 times, it still equals one video view.
As of 2022, all new Instagram video posts are shared as Reels. This allows for more customizable video content creation tools as Meta continues to invest into Instagram’s short-form video space.
TikToK Video Views
What is a video view: The very second a video starts to play. If a viewer comes back to watch a video, it will count towards the total views.
TikTok has revolutionized the world of video content for traditional sports, esports, brands and influencers. The platform has had so much success that short-form video content has become a major priority for other social media companies. It’s safe to say that Instagram Reels and YouTube Shorts were born out of the need to compete with TikTok’s market.
YouTube Video Views
What is a video view: Views are counted each time a viewer intentionally initiates the playing of a video and watches for at least 30 seconds. If a viewer watches a video more than once, each screening will be counted as a new view.
YouTube was a pioneer of long-form video content, but they are now also investing in short-form video content. In March of 2021, YouTube launched YouTube Shorts in the United States and quickly surpassed 6.5 billion daily views globally! With their long-form video capabilities and rising popularity of Shorts, YouTube should be a key part of any organization’s video strategy.
While YouTube has no released what they consider a video view for Shorts, there is a meaningful time threshold that must be met. Clicking on a video also automatically counts as a video view on the YouTube Shorts platform.
Facebook Video Views
What is a video view: Watching a video for three seconds or more.
While Meta is investing more into Instagram when it comes to video content integrations, Facebook continues to serve as one of the most popular channels to reach fans.
Twitter/X Video Views
What is a video view: Watching a video for two seconds or more with at least 50% on the screen or someone clicks to unmute/expand the video.
Despite all the controversy and changes at Twitter/X, the platform is still a great place to post quick-hitting video content such as game highlights, player interviews, and more!
Threads Video Views
What is a video view: Watching a video for three seconds or more.
Meta launched Threads in July of 2023 to compete with Twitter/X. While the platform is meant for sharing text updates and joining public conversations, the platform also supports videos up to five minutes in length.
LinkedIn Video Views
What is a video view: Watching a video for two seconds or more with at least 50% on the screen.
Track and Value Video Views and Other KPIs With Blinkfire
Blinkfire’s patented and proprietary AI and computer vision technology enables rights holders, brands, agencies, athletes, and influencers to precisely track and value all your social media content. With Blinkfire’s advancing reporting tools, users can unlock new insights into the value of their content.
Demo Blinkfire#data #InstagramReels #reels #Shorts #socialMedia #tiktok #video #videoView #videoViews #YouTubeShorts
