"Rather than hope for a return of a more trusting public we should work for a more equitably sceptical one. Do not trust us. In fact, don’t easily trust anyone. Let doubt proliferate. Not the cynicism I spoke of earlier in this talk, but a well-calibrated scepticism. Journalism will always require some element of public trust – we will, for instance, continue to rely upon anonymous sources into the foreseeable future. But we should strive to minimise the extent to which we ask anyone to take us – or anyone else – at their word. In this way we address the questions of both credibility and credulity.
It follows that news organizations must adhere to our codes of ethics more scrupulously than ever before. Crucially, when we make mistakes we should not hesitate to own up to them. As Margaret Sullivan pointed out in a conversation the other day, only organisations that are devoted to getting it right will ever tell you when they got it wrong. In this regard, the definition of an untrustworthy news organisation is one that has never deemed it necessary to issue a correction.
How, you may ask, do we then inspire the public to believe what is being reported? Journalism should steal a page from the social sciences, where every source is documented, and the hard sciences where every finding must be replicable. In those arenas, showing how you derived your conclusions has long been a professional requirement. Every piece of significant journalism should be accompanied by a hyperlink with a caption that says “How this story was reported,” where a reader or viewer can find the documents, interviews and research that went into the story they just consumed."
https://reutersinstitute.politics.ox.ac.uk/news/full-text-jelani-cobbs-2025-reuters-memorial-lecture-trust-issues-credibility-credulity-and
#Journalism #Media #News #TrustInMedia #Press
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