Client-Agency Creative cartoon - Marketoonist | Tom Fishburne

A couple years ago, I went to the Cannes Lions, the main show for advertising. There's a giant gallery room in the basement of the main Palais building with all the work submitted for awards. As I walked past the ads and case studies, all I could think about was how the sausage gets made.

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
"AI Productivity and Workslop" by #Marketoonist comic / #TomFishburne (Fediverse presence not found #FPNF - if you know them, invite them) - With #GenAI / #AI getting a reputation for polished-looking but error-prone #AIslop, the new term for AI-generated material negatively impacting productivity by need for review and rework is #Workslop. Now there are productivity losses to interruptions by aggressive advertising pop-ups for AI products. https://marketoonist.com/2025/10/ai-productivity-and-workslop.html #business #tech #oops #humor

https://marketoonist.com/2024/03/behind-the-focus-group-glass.html

Haha celle-ci je l'adore, c'est tellement vrai ! Thank you so much #TomFishburne.

Dans mon ancienne boîte, je me souviens d'une décision majeure qui avait décidée car le directeur de produit avait dit que "sa mère" aimait la page d'atterrissage comme ça... J'étais sur le cul.

#marketing #decision #personnel #irrelevant

Behind the Focus Group Glass cartoon - Marketoonist | Tom Fishburne

I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science. Focus group glass can distort insights like a fun house mirror. It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.