Brands Chasing Youth https://marketoonist.com/2026/03/brands-chasing-youth.html
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Brands Chasing Youth cartoon - Marketoonist | Tom Fishburne
The marketing industry’s obsession with youth is nothing new. Thinking about what makes the next generation of consumers tick is a perennial activity. Generic one-size-fits-all advice on how to crack the code on Gen Z (age 16-29) and Gen Alpha (age 0-16) circulates constantly. Sometimes these generations are awkwardly bundled together as "Gen Zalpha." Much


