Mastodawn

https://marketoonist.com/2024/03/behind-the-focus-group-glass.html

Haha celle-ci je l'adore, c'est tellement vrai ! Thank you so much #TomFishburne.

Dans mon ancienne boîte, je me souviens d'une décision majeure qui avait décidée car le directeur de produit avait dit que "sa mère" aimait la page d'atterrissage comme ça... J'étais sur le cul.

#marketing #decision #personnel #irrelevant

Behind the Focus Group Glass cartoon - Marketoonist | Tom Fishburne

I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science. Focus group glass can distort insights like a fun house mirror. It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.