Mastodawn

Brands Chasing Youth https://marketoonist.com/2026/03/brands-chasing-youth.html

#Marketoonist #Humor #TomFishburne #Marketing #Markedsføring

Brands Chasing Youth cartoon - Marketoonist | Tom Fishburne

The marketing industry’s obsession with youth is nothing new. Thinking about what makes the next generation of consumers tick is a perennial activity. Generic one-size-fits-all advice on how to crack the code on Gen Z (age 16-29) and Gen Alpha (age 0-16) circulates constantly. Sometimes these generations are awkwardly bundled together as "Gen Zalpha." Much

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

Ian Kluft ✅🖥️📡Oct 27

"AI Productivity and Workslop" by #Marketoonist comic / #TomFishburne (Fediverse presence not found #FPNF - if you know them, invite them) - With #GenAI / #AI getting a reputation for polished-looking but error-prone #AIslop, the new term for AI-generated material negatively impacting productivity by need for review and rework is #Workslop. Now there are productivity losses to interruptions by aggressive advertising pop-ups for AI products. https://marketoonist.com/2025/10/ai-productivity-and-workslop.html #business #tech #oops #humor

Jason D. Moss 🇨🇦Jun 3, 2025

A strategy has to be more than buzzword-deep.

#Marketoonist #TomFishburne
https://marketoonist.com/2025/06/buzzword-first-strategy.html

DJM (freelance for hire)May 26, 2025

Marketing AI Agents
by #Marketoonist

https://marketoonist.com/2025/05/marketing-ai-agents.html

#Comics #Marketing #AI #AgenticAI

DigitalNaiv = Stefan Pfeiffer Jul 2, 2024

One of the most entertaining parts of going to the Cannes Advertising festival for the first time recently was eavesdropping on so much marketing chatter in one place.

It was surreal to walk the cobblestone streets past cafe tables and hear, not French, but snippets of conversation with language like “brand salience” and “mental availability.”

It reminded me how easy it is for marketers to slip into a bubble of talking to ourselves. #Marketoonist #Marketing #Bubble
https://marketoonist.com/2024/07/chief-buzzword-officer.html

Chief Buzzword Officer cartoon- Marketoonist | Tom Fishburne

One of the most entertaining parts of going to the Cannes Advertising festival for the first time recently was eavesdropping on so much marketing chatter in one place. It was surreal to walk the cobblestone streets past cafe tables and hear, not French, but snippets of conversation with language like “brand salience” and “mental availability.”

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

DigitalNaiv = Stefan Pfeiffer Apr 23, 2024

Marketing Seat at the Table cartoon - #Marketoonist | Tom Fishburne #Marketing
Indeed very often so true
https://marketoonist.com/2024/04/marketing-table.html

Marketing Seat at the Table cartoon - Marketoonist | Tom Fishburne

“A sign of success by any marketer is if they get sponsorship around the boardroom table.” I like this observation from Abigail Comber, former CMO at Debenhams. It’s a reminder of how much of the marketing role is an inside job — the ability of marketers to influence the rest of the organization. MarketingWeek reported

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

Jason Kemp Feb 5, 2024

"Super Bowl advertising is a uniquely high-stakes environment in the world of marketing: a large audience (over 100 million viewers), a giant one-time investment ($7 million just for the 30 seconds of media time, not including ad production), and a rare window of undivided consumer attention.

This sets up a creativity paradox. Because the stakes are so high, the tendency is to play it safe..." #marketoonist

https://marketoonist.com/2024/02/super-bowl-ad-playbook.html

Super Bowl Ad Playbook cartoon- Marketoonist | Tom Fishburne

One of my earliest cartoons (back in January 2003) showed a large gathering of people socializing at a Super Bowl party and a guy saying “Time to come back! The commercials are starting again!” The Super Bowl is the one time every year when ordinary people actively seek out advertising. I found a reference to

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

Jason Kemp Jan 29, 2024

Gartner analyst Arun Chandrasekaran put it:

“There is a conflation now of generative AI and other AI that could muddle the field a little bit. Marketers might be shooting themselves in the foot when they advertise something that ends up not being what people expected.”

#marketoonist

https://marketoonist.com/2024/01/ai-washing.html

AI Washing cartoon- Marketoonist | Tom Fishburne

“AI suffers from an unrelenting, incurable case of vagueness,” Eric Siegel told BBC reporter James Clayton. At the same time, Gartner pegged Generative AI in its most recent Hype Cycle as being on the “Peak of Inflated Expectations.” That combined “vagueness” and “hype” is a recipe for “AI-powered” being applied indiscriminately across just about anything.

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

DigitalNaiv = Stefan Pfeiffer Aug 15, 2023

Third-Party Cookiepocalypse cartoon - Marketoonist | Tom Fishburne #marketoonist
“Don’t worry, it’s only marketers collecting our personal data so they can create more relevant advertising for us.”
https://marketoonist.com/2023/08/third-party-cookiepocalypse.html?utm_source=Marketoon+of+the+Week&utm_campaign=128eed5aa2-EMAIL_CAMPAIGN_2018_0429_COPY_01&utm_medium=email&utm_term=0_4ae9870613-128eed5aa2-200660225

Third-Party Cookiepocalypse cartoon - Marketoonist | Tom Fishburne

Nearly 10 years ago, I drew one of my most popular cartoons that showed a Peeping Tom looking through the window of a living room at a couple. One says, "Don't worry, it's only marketers collecting our personal data so they can create more relevant advertising for us." Third-party cookies have been at the center

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

DigitalNaiv = Stefan Pfeiffer Jun 23, 2023

Impact of #ChatGPT cartoon - #Marketoonist | Tom Fishburne https://marketoonist.com/2023/06/impact-of-chatgpt.html?utm_source=Marketoon+of+the+Week&utm_campaign=65b658843d-EMAIL_CAMPAIGN_2018_0429_COPY_01&utm_medium=email&utm_term=0_4ae9870613-65b658843d-200660225

Impact of ChatGPT cartoon - Marketoonist | Tom Fishburne

Salesforce recently found that 67% of senior IT leaders are pushing to adopt generative AI across their businesses in the next 18 months, with one-third naming it their top priority. At the same time, a majority of these senior IT leaders have concerns about what could happen. Among other reservations, the report found that

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.