The pushback against AI slop is making employers recognise the importance of skilled writing by humans so they are now hiring "storytellers":
"It’s so much more than a copywriter,” says one hirer: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e
Hopefully this will see a move beyond hiring copywriters to keyword stuff for SEO and AI, a move beyond judging skill by simplistic metrics such as number of boosts, likes etc. I hope that organisations will want professional writers who can identify target audiences and deliver meaningful material that will be valued by those audiences. This is true success, but may mean that the post or article might not get many clicks.
I hope that over time "storyteller" will not simply become a synonym for "copywriter".
Technical writers already provide this kind of skill when writing about technology, or health, or science, or digital humanities
#WriteTheDocs #TechWriting #TechnicalWriting #TechnicalWriters #DigitalHumanities
