For Twitch advertising: average CPM rates in 2025 were in the ballpark of $4-$10, and during peak periods like Nov/Dec they can shoot above $12+.
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In 2025, the live-streaming market (across platforms) is valued at around US $2.6 billion, with projections to hit nearly US $9.8 billion by 2033 (CAGR ~18%).
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