People don't want to make decisions; they want to have made decisions.

運 (UN) gives you plausible deniability. "The coin said yes" removes the anxiety of being wrong.

You have the permission to act.

https://apple.co/4qbSpP0

#RorySutherland #Psychology #UX

UN App - App Store

Download UN by Nikola Knezevic on the App Store. See screenshots, ratings and reviews, user tips, and more games like UN.

App Store
Why Nobody Can Afford A House Anymore - Rory Sutherland

YouTube
Why Nobody Can Afford A House Anymore - Rory Sutherland

YouTube

@alexproe Rory Sutherland has a take on McDonald's is that it's not terrible, you're not going to get ripped off & you're not going to get food poisoning.

I mostly agree on the last point. However…

It is, consistently, terrible. The fizzy drinks from concentrate plus tap water are disgusting & the burgers have all the appeal of moist cardboard.

To cap it all it IS expensive these days.

#mcdonalds #rorysutherland

https://www.youtube.com/shorts/NTCknn52wS0

This is Why Your Brain Chooses McDonald's Every Time

YouTube
Rory Sutherland on Jaguar's bizarre rebrand and why they've abandoned their British roots

YouTube
An interview with my favourite marketing genius regarding the new #jaguar rebrand campaign. #SpectatorTV #RorySutherland www.youtube.com/watch?v=OMxz...

Rory Sutherland on Jaguar's bi...
An interview with my favourite marketing genius regarding the new #jaguar rebrand campaign. #SpectatorTV #RorySutherland https://www.youtube.com/watch?v=OMxzUw8777Q
Rory Sutherland on Jaguar's bizarre rebrand and why they've abandoned their British roots

YouTube

@rightardia One of Rory Sutherland's musings about McDonald's success is that it's not good but at least nobody ever gets food poisoning there. Except…

I will add this E Coli story to my list of reasons for my personal lifelong boycott of US based food and drink franchises. My abhorrence is rooted in their global domination of young mindsets, relegation indigenous culinary culture into history. Plus it's #ultraprocessedfood

#rorysutherland #mcdonalds #fastfood

https://www.youtube.com/shorts/uUNEq3qdCdY

Why McDonald's Is Bigger Than High Quality Restaurants?

YouTube

Nice clickbait, Rory, old chum, but I'm not biting. McDonald's not being shit isn't a good reason to eat there. Not ever having had food poisoning from McDonald's isn't a good reason, either.

* McDonald's food IS shit & #ultraprocessedfood.
* I have a whole load of moral objections with doing business with multi-national fast food chains who are murdering local culinary culture worldwide.
* I bet YOU don't eat there.

#rorysutherland #mcdonalds #fastfood

https://www.youtube.com/shorts/KXlkd0eU8tc

Why Michelin Restaurants Are Not As Successful As McDonald's?

YouTube
‎Simplifying Complexity: In conversation with Rory Sutherland - Part 1 on Apple Podcasts

‎Show Simplifying Complexity, Ep In conversation with Rory Sutherland - Part 1 - 5 Feb 2024

Apple Podcasts