Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes
Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are also trying to hydrate — whether they're on a long flight, going for a walk or nursing a hangover.
https://www.cbc.ca/news/business/gatorade-non-athlete-rebrand-9.7165727?cmp=rss

Rebranding yourself can often be inevitable.

Whether it’s a career change, the pursuit of new passions, or simply a change of pace, you may want to rebrand your content. Learn how to rebrand accurately in this video.

https://lttr.ai/AqGYK

#rebrand #personalbrand

Rebrand Yourself Successfully: The Tips I Wish I Knew Earlier

YouTube
Diamond capital no more: City of Yellowknife redefining its brand
After years boasting the title of "Diamond Capital of North America," the City of Yellowknife is looking to redefine its brand as diamond mines sunset and other opportunities, like massive federal investment into defence, appear on the horizon.
https://www.cbc.ca/news/canada/north/diamond-capital-no-more-city-of-yellowknife-redefining-its-brand-9.7158404?cmp=rss
Watch how his content has CHANGED, by his own admission, AFTER the #rebrand Still think Ennead the GOAT is 😜? Oh WAIT till you see his NEW Instagram.com/zack_barbour #seventhdayadventist

#fyp
Instagram

Create an account or log in to Instagram - Share what you're into with the people who get you.

Instagram

The New Era of #Militia #Influencers

The militia movement in the US is undergoing a #rebrand that trades #counterprotests for expensive #weapons ,manly sweatshirts, and highly curated #Instagram grids.

https://www.wired.com/story/the-new-era-of-militia-influencers/

The New Era of Militia Influencers

The militia movement in the US is undergoing a rebrand that trades counterprotests for expensive weapons, manly sweatshirts, and highly curated Instagram grids.

WIRED
Beyond Meat CEO Says 'It's Just Not The Moment For Plant-Based Meat' After Rebrand

Ethan Brown has said, “It’s just not the moment for plant-based meat," following Beyond Meat's rebrand to Beyond The Plant Protein Company

Plant Based News
🚀 #Microsoft just dropped a 'groundbreaking' model that runs on local CPUs, which is a bit like putting a Ferrari engine in a tricycle. 🚲💥 Meanwhile, #GitHub rebrands as the ultimate #AI code laundromat, but remember kids, AI can't fix bad code—only make it confusingly faster. 🤖💻
https://github.com/microsoft/BitNet #Rebrand #LocalCPUs #CodeConfusion #HackerNews #ngated
🎉🚀 Oh boy, another #CEO is playing "musical chairs" with their title, but don't worry, they're still innovating - whatever that means. Apparently, "empowering users" involves rebranding, blogging, and reminding us of their butterfly logo 🦋. Spoiler alert: they'll still be tweeting about it. 🐦
https://bsky.social/about/blog/03-09-2026-a-new-chapter-for-bluesky #Shuffle #innovation #rebrand #socialmedia #butterflylogo #HackerNews #ngated
A New Chapter for Bluesky - Bluesky

After several intense and incredible years building Bluesky from the ground up, I've decided to step back as CEO and transition to a new role as Bluesky's Chief Innovation Officer.

Bluesky