Musk's Twitter Rebranding as X Is Off to a Confusing, Haphazard Start - Variety

Looks like we all left “X” for Mastodon. Reminiscent of FedEx destroying Kinko’s decades of brand equity with their acquisition. Prov 22:1

@bookstodon @religion #bookstodon #ChristianMarketing #ChristianMarketingProfessor #Musk #Proverbs22v1 https://apple.news/AVriy63kaRVeeDxZS7WM22g

Musk's Twitter Rebranding as X Is Off to a Confusing, Haphazard Start — Variety

Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X -- complete with a new X logo that has replaced the bonny blue birdie on the service's website.