Why Americans are having second thoughts about electric cars - Bloomberg Businessweek
Good analysis. Note key point that early adopters (curve of diffusion) pushed initial sales, the segment typically less concerned about price and practicality. Isaiah 49:11
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How Shein found Amazon’s weakness - New York Magazine
Wheel of Retailing in evidence as cheaper, niche competitor finds an advantage against Amazon, the dominant retailer. Isaiah 43:18.
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Food Can Be Literally Addictive, New Evidence Suggests—Scientific American
“Cigarettes all over again.” Same pattern—decades of professional and common knowledge negated by producers. Another marketing downfall with a harmful P for Product. 1 Cor. 6:19
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Given the option, most rats will choose sugar instead of cocaine. Their lust for the carbohydrate is so intense that they will go as far as to self-administer electric shocks in their desperation to consume sugar. Rats aren’t alone in this drive. Humans, it seems, do something similar. People who’ve had bariatric surgery sometimes continue to overindulge in highly processed foods, those made from white flour, sugar, butter, and the like, even if it means later enduring vomiting and diarrhea.
Cotton got a rebrand 50 years ago. It’s proven to be successful - Fast Company
Note market environmental factors threatening product—technological advances of synthetics, sociological acceptance of same. Note importance of jingle. Ezekiel 27:7
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Musk's Twitter Rebranding as X Is Off to a Confusing, Haphazard Start - Variety
Looks like we all left “X” for Mastodon. Reminiscent of FedEx destroying Kinko’s decades of brand equity with their acquisition. Prov 22:1
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Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X -- complete with a new X logo that has replaced the bonny blue birdie on the service's website.
Zuckerberg only had one job with Threads, and he blew it - Fast Company
Bad review of Threads rollout. As article states, Threads needed to emulate Twitter UX to justify its overall marketing message—“the replacement you’ve been waiting for.” Matt. 6:33
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https://apple.news/Antje62xOSLSgUZ500Mo1eg
The Bike Turns: Peloton’s Rebrand – JASON WILLIAM KARPF, blog.
Observations about Peloton’s shift to content and service after pandemic-peak sales of its expensive machines dropped. 1 Cor. 15:51 (NIV).
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No cow needed: Oat and soy can be called milk, FDA proposes—AP
Reminiscent of dairy industry’s war on margarine over the decades. Prov. 22:1
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Soy, oat, almond and other drinks that bill themselves as “milk” can keep using the name, according to draft federal rules released Wednesday. Food and Drug Administration officials issued guidance that says plant-based beverages don’t pretend to be from dairy animals – and that U.S.
Tesla cuts vehicle prices in bid to boost flagging demand https://apnews.com/article/fac648952687ea903477422f5001ef0a
“Maturity” section of product life cycle marked by increased competition, emphasis on price. Has Tesla peaked? Musk controversies create more headwinds.
Ecclesiastes 7:10
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DETROIT (AP) — With its sales slowing and its stock price tumbling, Tesla Inc. slashed prices dramatically Friday on several versions of its electric vehicles, making some of its models eligible for a new federal tax credit that could help spur buyer interest.
Boeing orders rise to 4-year high but still trail Airbus. Sales of 737 MAX rebounding after two crashes and reports of design shortcuts and coverups. Can Boeing, once the epitome of American manufacturing, find redemption in the marketplace? Isaiah 44:2
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Jason William Karpf
