Forty years ago Apple debuted a computer that changed our world, for good or ill - The Guardian
Good account of monumental moment in marketing—huge leap in product and promotion. But as author says, digital utopia has not arrived. Daniel 4:7
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The Most Successful Branding Campaign Of All Time? AI.
Good argument. Interesting to see the evolution and longevity of the term.
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Musk's Twitter Rebranding as X Is Off to a Confusing, Haphazard Start - Variety
Looks like we all left “X” for Mastodon. Reminiscent of FedEx destroying Kinko’s decades of brand equity with their acquisition. Prov 22:1
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Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X -- complete with a new X logo that has replaced the bonny blue birdie on the service's website.
A Wharton professor gave A.I. tools 30 minutes to work on a business project. The results were ‘superhuman’ - FORTUNE
GPT-4 executes marketing communications campaign: research, strategy, creative. Scarier than The Terminator. Eph. 4:28
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Google’s Bard chatbot launches in US and UK—Guardian
Important point in middle of piece. Google has struggled to produce viable AI product, seen in part as fear of undermining core search technology. Similar to Sony slow-walking MP3 player development to protect traditional recorded media sales; Kodak inventing then ignoring digital photography to protect film sales. Ecc. 3:1
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Reborn Ringling Bros. circus to leap on tour — minus animals—AP
Social market environment force dictated change, eliminating animal acts. Can Ringling Bros. mix nostalgia, tech, and social awareness in reboot? Gen. 7:9
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Meta lay-offs: Facebook owner to cut 10,000 staff - BBC News
“Year of efficiency” latest corporate-speak for firings, ranking with “right-sizing.” Pushback on remote working another sign of flailing leadership. Jer. 23:1
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Ford #F150Lightning owners aren't like traditional pickup buyers: What they do differently—Detroit Free Press
Enlightening marketing overview of Lightning owners using multiple segmentation variables—demographic (income, education), behavioristic (product usage), psychographic (lifestyle). MC in my Christian sci-fi novel The Deliverer drives heavily modified Lightning in 2038.
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Father of cellphone sees dark side but also hope in new tech—AP
Promise and peril always in tension, in science and sci-fi.
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BARCELONA, Spain (AP) — The man credited with inventing the cellphone 50 years ago had only one concern then about the brick-sized device with a long antenna: Would it work? These days Martin Cooper frets like everybody else about his invention’s impacts on society — from the loss of privacy to the risk of internet addiction to the rapid spread of harmful content, especially among kids .
No cow needed: Oat and soy can be called milk, FDA proposes—AP
Reminiscent of dairy industry’s war on margarine over the decades. Prov. 22:1
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Soy, oat, almond and other drinks that bill themselves as “milk” can keep using the name, according to draft federal rules released Wednesday. Food and Drug Administration officials issued guidance that says plant-based beverages don’t pretend to be from dairy animals – and that U.S.
Jason William Karpf
