Microsoft Advertising and Epsilon bring precision targeting to search campaigns: Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests. https://ppc.land/microsoft-advertising-and-epsilon-bring-precision-targeting-to-search-campaigns/ #MicrosoftAdvertising #DigitalMarketing #SearchMarketing #PrecisionTargeting #ROAS

Saturday, September 20, 2025

Estonia asks NATO to activate Article 4 after Russian fighter jets violate airspace -- Ukraine could soon deploy 1,000 interceptor drones per day -- UK intelligence launching dark web portal for potential spies in Russia, elsewhere -- Russia, Vietnam concealing arms deals via joint energy profits to evade US sanctions ... and more

https://activitypub.writeworks.uk/2025/09/saturday-september-20-2025/

ICYMI: Comscore launches person-level data integration with ShowSeeker's Pilot: Local TV advertising gains precision targeting through DVR data integration announced June 4. https://ppc.land/comscore-launches-person-level-data-integration-with-showseekers-pilot/ #Comscore #ShowSeeker #LocalTV #Advertising #PrecisionTargeting