New research by Pew Research Center looks at the makeup of the news influencer universe and its audiences. They surveyed of 10,658 Americans in summer 2024.

21% indicate they get new from influencers on social media.

Adults under 30 > 37% indicate they get new from influencers on social media.

Most influencers are on multiple sites, X is the most used. > 85% on X, 50% on
Instagram, 44% on YouTube, 32% on Facebook.

27% of news influencers explicitly identify as Republican or conservative.

21% of news influencers explicitly identify as Democratic or liberal.

63% of news influencers are men.

https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/ #news #socialmedia #x #instagram #youtube #Pew_research #democrat #republcan

America’s News Influencers

This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.

Pew Research Center
This seems to be discordant with the rest of current events. Pew poll says confidence in scientists rises:
https://www.nature.com/articles/d41586-024-03723-5
#Science #NatureMagazine #Pew_research
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