Luxury Swansea hotel group teams up with food supplier to champion Welsh produce

The Morgans Collection, which runs the Morgans Hotel alongside Morgans Townhouse and The Georgian Swansea has signed up with Harlech Foodservice to stock its kitchens with homegrown ingredients.

Bosses say the partnership will not only support Welsh farmers and producers but also play a role in their ambitious plans to expand with a fourth site which is due to open in Swansea.

The four star Morgans Hotel has already won the accolade of being judged the best hotel in Swansea on Booking.com and Tripadvisor.

Head of marketing at The Morgans Collection Molly Dowrick said:

“The Morgans Collection is very independent, very proudly Welsh.

“We have plans to expand further in the next few years and Harlech would be one of our recommended preferred food suppliers for that expansion.

“We will have another property in the next couple of years and long-term Morgans are very invested in Swansea.

“Morgans Hotel, our main property, is the top hotel in Swansea, that is a four-star boutique hotel, graded by Visit Wales.

“The Morgans Townhouse is four-star accommodation  and The Georgian Swansea provides five-star guest accommodation

“Over the next couple of years we will be opening another property in the Swansea Marina area.

“Currently we have about 50 employees and our future plans demonstrate a real commitment to Swansea and a desire to improve and progress, and we very much share the same values that Harlech have about being proud of Welsh produce, about being local and sustainable.

“It is a partnership that we are very much proud of.

“We are very pleased to be working with Harlech as one of our suppliers and very impressed by the produce they supply and the customer business service they provide.”

That commitment to use locally produced food is shared by Morgans Hotel’s head chef Dylan Evans.

Dylan joined the hotel group in 2022 and has been head chef since 2023.

He oversees the Morgans Hotel’s full breakfasts and the catering for weddings, private events, parties, business meetings and occasions such as the popular Beaujolais Nouveau celebrations in November.

He is originally from Ammanford where he started his career in the kitchen of the Angel Hotel before broadening his experience in France and Italy at upmarket ski resorts like Chamonix, Val D’Isere and Lake Garda.

Dylan said: “We try to use as much Welsh produce in all our menus as much as we can.

“We’re proud to be based in Swansea in Wales and we want to promote the country and its fantastic produce as much as we can.

“So for example we use Welsh yoghurt, milk, eggs and cheese, and we try to get Welsh meat in when we can.

“Welsh food is renowned for its quality and taste and we are proud to be playing a part in supporting local producers.

“We want to support as many Welsh businesses as we can and also support the Welsh farmers.

“We all know cutting down on food miles is so important for the environment and we all want to play our part.

“We are constantly looking to help the environment where we can so we would rather use local suppliers and cut down on the food miles.”

Harlech Foodservice say they are delighted to team up with the leading hotel company.

Business Development Manager Nikki Morgan said:

“Basically, what they want, we supply, so we have to be flexible to meet their orders, and it helps them and all our customers that we take orders up to 10 pm for next-day delivery.”

The food firm supplies the hotel chain from their depot in Carmarthen – one of five the company operates alongside Criccieth, Chester, Aberbargoed in Caerphilly and Telford.

And Nikki said Harlech Foodservice’s commitment to supplying locally-produced food wherever possible was vitally important to the firm’s expanding operations.

She said: “We’re very proud to support local producers in what we do. We pride ourselves in working with local suppliers.

“I was lucky enough to be invited to the Royal Welsh Show this year where some of the very best of Welsh suppliers were showcased and we now have a number of new lines which we are introducing.

“In this industry, provenance is so very important and the quality is fantastic.

“And each of these products comes with a story and that is about supporting Welsh business, supporting local jobs, cutting down on food miles, creating a real local connection.

“We are ever-expanding and always looking for suppliers of new local Welsh products.

“It is vital we all support the local food chain, and back our Welsh farmers.

“I attended my local Young Farmers’ Club from the age of 14 so I know how important our farmers are to the food chain and I understand the processes and the hard work behind that.”

The new contract comes as both The Morgans Collection and Harlech Foodservice are enjoying strong growth.

Dylan Evans added: ”We have plans to increase to 200 rooms across the group here in the heart of Swansea.

“We have a different offer here in the historic old port authority building with the rooms named after ships that have docked in Swansea over the years and it’s been a really good year for us.

“In terms of the food the relationship with Harlech has been excellent and that’s down to a very good rapport with Nikki.

“They do have a lot of Welsh produce and we are keen to support Welsh producers and our customers seem to appreciate that.”

For more on Harlech Foodservice go to https://www.harlech.co.uk/ and for more on Morgans Hotel go to https://www.morganshotel.co.uk/

[Lead image: Adrian White Photography]

#FoodAndDrink #HarlechFoodservice #LocalFood #MorgansCollection #MorgansHotel #Swansea #TheGeorgian

Council hails city tourism income boost

The industry now supports more than 5,400 jobs locally, confirming the sector’s pivotal role in the city’s growing economy.

The success is reflected in increased visitor numbers, with total visitor days up nearly 2% and staying visitors increasing by over 3% compared to 2023.

Hotel occupancy rates remained consistently high throughout the year, averaging 77%, and peaking at 85% in the summer months. Early figures for 2025 show this strong performance continuing, with occupancy rates between 64% and 77% during the first quarter.

These figures have been released to coincide with the start of Wales Tourism Week from May 12-18. It’s an annual event organised by the Wales Tourism Alliance which aims to raise the profile of the tourism sector in Wales and its significant contribution to the local economy.

Cllr Robert Francis-Davies, Swansea Council’s Cabinet Member for Investment, Regeneration, Events and Tourism, praised the collaborative effort behind the figures: “These results are a testament to the outstanding work of our council’s tourism team and the entire local tourism sector.

“Through high-impact marketing campaigns, partnerships with businesses, and the support of national and local events, we’re successfully promoting Swansea Bay as a must-visit destination at any time of the year.”

He added: “The incredible success of Tunes on the Bay and news that the beach festival will be back next year, is an important endorsement from visitors, businesses and local people alike that Swansea is a great place with a lot to say for itself.”

Kate Bowen, General Manager of The Morgans Collection

Kate Bowen, General Manager of The Morgans Collection (including Morgans Hotel and The Georgian Swansea), said: “These new tourism figures are really positive for the entire Swansea Bay, Mumbles and Gower area, reflecting high occupancy rates in the City’s hotel sector over the past few years.

“At Morgans, like other hotels across the city, we continue to invest in our businesses to ensure we exceed customer expectations. I would like to acknowledge the part our staff play in ensuring our visitors enjoy their stay and return time and time again.

“The Morgans Collection offers a range of accommodation, and its city centre location is ideally placed to benefit from the extensive regeneration programme of investment across the city.

“The hotel benefits from working with the Council on their high-profile destination marketing campaigns as well as benefiting from the major event programme across the city by offering packages and offers throughout the year.”

The council’s marketing drive has been key to the growth seen in the latest STEAM figures, published to coincide with Wales Tourism Week, from May 12-17.

The “Happy Place/Hwyl” campaign has already generated over 825,000 video views since launching in February, while outdoor media campaigns along the M4 corridor and into London have reached over 23 million impacts/impressions.

All promotional activity directs visitors to the revamped VisitSwanseaBay.com website, which launched in late 2024, offering an enhanced experience for tourists and local businesses alike.

Meanwhile, the city’s packed calendar of events — from the Wales Airshow and IRONMAN 70.3 Swansea to major concerts and festivals — continues to attract thousands from across the UK.

Cllr Francis-Davies said: “We’re determined to keep on giving people more reasons to visit. Our events programme and ongoing regeneration projects are key to boosting footfall and spending across the region.”

#CllrRobertFrancisDavies #MorgansCollection #MorgansHotel #Swansea #SwanseaCouncil #tourism

Beloved Swansea pub The Queen’s Hotel, one of the city’s last surviving traditional pubs, has new  owners – but will be staying exactly how it is! 

Swansea.com, a local investment company committed to regeneration in Swansea, are the proud  new owners of the thriving, traditional pub based at Gloucester Place in the city’s maritime  quarter, but the long-serving staff and management team who regulars know and love will be staying the same. 

The Queen’s Hotel first opened back in 1892 and has a long and colourful history. A true Swansea  institution, whilst other Victorian pubs in the city have been and gone, The Queen’s Hotel has  remained a popular haunt for generations and is renowned locally for being a rare example of a  ‘proper’ traditional Welsh pub, with old-school décor, classic furniture, and pictures from  Swansea’s maritime history adorning the walls. 

Following its acquisition, The Queen’s Hotel is now part of Swansea.com’s ‘The Morgans  Collection’, alongside Swansea’s number one rated hotel on TripAdvisor, 4* boutique hotel  Morgans Hotel on Somerset Place and The Georgian Swansea, which offers elegant 5* guest  accommodation on nearby Prospect Place. 

Confirming the acquisition, General Manager at The Morgans Collection, Kate Bowen said:

“We  are delighted to announce that The Queens has officially joined The Morgans Collection. As a  regular customer and passionate supporter of this beloved establishment, I am thrilled to see it  remain a cherished fixture in our community. 

“The Queens will continue to operate as a traditional local pub, preserving its iconic charm that  has made it a favourite among residents in the heart of the city centre.

“Our commitment is to  uphold the pub’s legacy by ensuring that it operates seamlessly under the same management  and dedicated team that has made it such a special place. 

“We look forward to continuing the success of The Queens and are excited for what the future  holds!” 

Group Managing Director at Swansea.com, Jacob Hughes added:

“Having first spoke to Ossie  Wheatley in 2019, I am privileged that Swansea.com can now continue his legacy in being the  proud custodian of the Queens. This purchase is a key part our ongoing elevation strategy for not  only the Maritime Quarter, but Swansea as a city. 

“I’d like to thank Ossie and Chris in trusting us with this precious icon, and we are determined to  continue the work of late legend ‘Gary Owen’.”

[Lead image: Swansea.com]

https://swanseabaynews.com/2024/11/02/iconic-swansea-pub-the-queens-hotel-under-new-ownership/

#featured #MorgansCollection #QueenSHotel #SwanseaCom

Iconic Swansea pub The Queen’s Hotel under new ownership

The traditional watering hole is the newest acquisition for Swansea investment company  Swansea.com and is now part of The Morgans Collection 

Swansea Bay News