PPC Land1d ago
OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #KeywordTargeting #DSP
OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push

OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains.

PPC Land
mattkundoMay 28, 2024

When advertisers create an ad, they choose a set of keywords to target and place a bid on each keyword. For example, if you bid on the keyword “pet adoption,” you're telling Google you want your ad to appear for searches related to pet adoption. Wondering how PPC works in Google Ads? Learn more at mattkundodigitalmarketing.com.

#DigitalMarketing #PPC #GoogleAds #KeywordTargeting #OnlineAdvertising #MattKundoDigitalMarketing #MarketingTips #AdCampaigns #SmallBusinessMarketing #MarketingStrategy

Gero PflügerJun 12, 2023
Hier geht es um Reddit: Mit Contextual Keyword Targeting lassen sich auf der Plattform Zielgruppen gezielt ansprechen und Produkte bewerben. 💡 #RedditAds #KeywordTargeting https://onlinemarketing.de/social-media-marketing/reddit-contextual-keyword-targeting-product-ads
Neu bei Reddit: Contextual Keyword Targeting und Product Ads | OnlineMarketing.de

Reddit stellt mit dem Contextual Keyword Targeting und den Product Ads zwei neue Produkte für Werbetreibende vor. Im Artikel erfährst du, wie Marketer die Neuerungen für sich nutzen können.

OnlineMarketing.de