Trying to protect my shit!
A few years ago, I bought a one-year subscription to Incogni, and about 18 months ago, I did the same with DeleteMe. Services like these want you to stay subscribed indefinitely. Their pitch is that data brokers are constantly scraping new sources, purchasing new datasets, and reshuffling what they store – so even if they remove your information today, there’s a good chance it will reappear tomorrow. I switched between providers because I assumed each one had different partnerships and coverage, and hopping between them might help knock my information off the widest range of lists.
When my DeleteMe subscription expired in August, it didn’t take long before my information started bubbling back up in searches. The data-broker ecosystem is a bit like whack-a-mole: you push down your profile in one place, and it pops up somewhere else. I figured I’d revisit Incogni for another round, until I realized there’s now a third option in this space.
That service is Optery. Out of curiosity, I signed up to see how well the previous two subscriptions did. Optery scanned the sources they monitor – 386 datasets in total – and found me in 132 of them. That was after a full year with each of the other two providers. It was a good reminder that no matter who you use, none of these services are a one-and-done solution.
To be clear, this isn’t an advertisement for any of these companies. In my experience, they’re all broadly similar in what they promise and how they operate. I’m also not arguing that everyone needs one of these subscriptions. But I do appreciate the peace of mind that comes with knowing you can’t just Google my name and immediately find my phone number. In a world where personal data spreads faster than ever, even partial control feels worth something.
#DeleteMe #Incogni #Optery
🐦🔥nemo™🐦⬛ 🇺🇦🍉
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