Raley's and Grocery TV bring in-store retail media to 208 Western stores: The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners. https://ppc.land/raleys-and-grocery-tv-bring-in-store-retail-media-to-208-western-stores/ #RetailMedia #Grocery #InStoreMarketing #RetailInnovation #GroceryShopping

In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #RetailMedia #InStoreMarketing #ShopperExperience #Attribution #MarketingStrategy

German retail body unveils digital instore advertising framework: Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics. https://ppc.land/german-retail-body-unveils-digital-instore-advertising-framework/ #DigitalAdvertising #RetailMarketing #InStoreMarketing #BrandPositioning #MarketAnalysis