PPC Land17h ago
In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #RetailMedia #InStoreMarketing #ShopperExperience #Attribution #MarketingStrategy
In-store media's measurement problem is not what you think

ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.

PPC Land