Ron Johnson Compares Apples To Kumquats To Blame Tylenol

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Research progress on the health communication capacity of clinicians

<p xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" dir="auto" id="d9463336e157">Health communication aims to improve public health attitudes and behaviors by propagating health information. It plays an important role in promoting public health literacy and “Healthy China Initiative”. The basic theories of health communication include “7 W” and Theory of Planned Behavior. Clinicians with profound medical expertise and a wealth of clinical practice play key roles in the communication, and they hold an unparalleled advantage in health communication by delivering authoritative and trustworthy information to the public. The capacity of health communication among clinicians in the nation is determined by various factors including professional characteristics, policy support, dissemination platforms and pathways, time and effort. Meanwhile, some problems in the research on the health communication capacity of clinicians remain, such as lack of well-established motivation systems, limited dissemination pathways, and imperfect evaluation frameworks. In some regions of China, health communication performance has been considered as part of the professional title evaluation for clinical physicians. Medical institutions and universities have also initiated relevant training and practice programs. It is crucial to improve evaluation frameworks, strengthen training pathways and effectiveness assessment, promote interdisciplinary integration, and enhance the role of clinicians in health communication in the future. </p><p xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" class="first" dir="auto" id="d9463336e160"> <b>摘要：</b> 健康传播旨在通过传播健康信息, 改善公众的健康态度与行为, 是提升公众健康素养、推进“健康中国”建设的重 要手段。健康传播的理论基础包括“7W”理论和计划行为理论。临床医生具有扎实的医学知识和丰富的临床经验, 其 作为关键传播主体, 能够为公众提供权威、可靠的信息, 在健康传播中具有不可替代的独特优势。国内临床医生的健康 传播能力受到职业特征、政策支持、传播平台与渠道、时间与精力等多重因素影响。与此同时, 临床医生的健康传播能力 研究还存在缺乏健全的激励机制与传播机制、传播途径有待拓展、评价体系不完善等问题。目前我国部分地区已将健康 科普与临床医生的职称评审挂钩, 医疗机构和髙校也在积极开展相关培训与实践。未来应完善评价体系, 强化培养路径 与成效评估, 推动多学科融合, 增强临床医生在健康传播中的作用。 </p>

#ZNLive With Gary Finnegan #Episode 381 | LinkedIn