Helsinki Times - Helsinki Times | Pepsi production shift leaves Coca-Cola future unclear in Finland
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Finland’s soft‑drink market is being reshaped after PepsiCo announced that, from 2029, Carlsberg’s Finnish subsidiary Sinebrychoff will take over production, sales and distribution of Pepsi brands (including Pepsi Max, 7UP and Mountain Dew) in Finland, Denmark and the Baltic states, ending a partnership with Hartwall that began in 1999. Hartwall will continue bottling Pepsi products only until the end of 2028 and will then focus on its own beverage range and new partnerships, while Carlsberg’s existing role as Coca‑Cola bottler in Finland will also cease, leaving Coca‑Cola without a new production partner in the country. The switch affects about 13 % of Royal Unibrew’s (Hartwall’s parent) revenue and comes as Pepsi Max has become one of Finland’s most popular sugar‑free drinks, highlighting a major realignment of the market dominated by the two global cola brands.
#Coca-Cola #Carlsberg #PepsiCo #Hartwall #business #KalleJärvinen
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