Fotovorschlag Museum:
Im "Home of Carlsberg" in Kopenhagen steht die kleinste befüllte Bierflasche der Welt. Sie wurde erst dieses Jahr von Studierenden des Royal Insitute of Technology in Stockholm hergestellt, um den von Carlsberg selbst aufgestellten Rekord von 2025 zu unterbieten. Die Flasche ist vier Millimeter hoch und beinhaltet 0,0001057 Milliliter alkoholfreies Bier.
#Fotovorschlag #Museum #Carlsberg #Bier #Kopenhagen #Bierflasche
Sweden Herald - Latest Sweden News | Alcohol-free lift for Danish beer lovers as Carlsberg sales rise by Sweden Herald
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Carlsberg’s latest quarterly report shows a 2.8 % rise in comparable‑unit sales volume in Q1 2026, driven by its expanding non‑alcoholic beverage portfolio, and overall sales grew 3 % year‑on‑year to DKK 20.7 billion. The Danish brewer, which markets brands such as Tuborg and 1664 Blanc, said the increase matches expectations and underpins its forecast of a 2‑6 % profit boost for the full 2026 fiscal year.
Read more: https://swedenherald.com/article/alcoholfree-lift-for-danish-beer-lovers-as-carlsberg-sales-rise
The Copenhagen Post | Royal Unibrew hit again after losing Pepsi deal by Ritzau
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Royal Unibrew’s shares dropped another 3.7% on Wednesday, marking its worst trading day ever, after the company lost more than a quarter of its market value since Monday when news broke that Carlsberg will assume PepsiCo’s Nordic and Baltic distribution from 2029. This change ends Royal Unibrew’s current agreement with PepsiCo, which had contributed roughly 13% of the brewer’s revenue, further weakening its financial position.
#RoyalUnibrew #PepsiCo #Carlsberg #Faxe #business
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Helsinki Times - Helsinki Times | Pepsi production shift leaves Coca-Cola future unclear in Finland
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Finland’s soft‑drink market is being reshaped after PepsiCo announced that, from 2029, Carlsberg’s Finnish subsidiary Sinebrychoff will take over production, sales and distribution of Pepsi brands (including Pepsi Max, 7UP and Mountain Dew) in Finland, Denmark and the Baltic states, ending a partnership with Hartwall that began in 1999. Hartwall will continue bottling Pepsi products only until the end of 2028 and will then focus on its own beverage range and new partnerships, while Carlsberg’s existing role as Coca‑Cola bottler in Finland will also cease, leaving Coca‑Cola without a new production partner in the country. The switch affects about 13 % of Royal Unibrew’s (Hartwall’s parent) revenue and comes as Pepsi Max has become one of Finland’s most popular sugar‑free drinks, highlighting a major realignment of the market dominated by the two global cola brands.
#Coca-Cola #Carlsberg #PepsiCo #Hartwall #business #KalleJärvinen
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