Kia is ending production of the Soul after 16 years and over 1.5 million U.S. sales. Known for its boxy design, practicality, and iconic hamster ads, the Soul became one of Kia’s most recognizable models. Falling demand and the rise of SUVs ultimately sealed its fate as Kia shifts toward EVs and crossovers. But will cars with this much personality disappear for good?














