Comic-Con: George Lucas In Hall H Debut, Talks With Guillermo del Toro About New Museum – Deadline
George Lucas and Guillermo del Toro at the Sneak Peek of the Lucas Museum of Narrative Art at the 2025 Comic-Con International: San Diego on July 27, 2025 in San Diego, California. Katie Flores / Deadline
By Anthony D’Alessandro. Editorial Director/Box Office Editor @AwardsTony
July 27, 2025 1:02pm, 6 Comments
It was arguably the first big Sunday AM panel post Covid at Comic-Con, as Star Wars creator George Lucas, 3x Oscar winner Guillermo del Toro and Oscar winning Death Becomes Her production designer Doug Chiang gathered to tease to a very packed Hall H, the new Lucas Museum of Narrative Art.
For Lucas, it was the first time he’s appeared onstage at San Diego Comic-Con.
The panel was narrated by Oscar nominee Queen Latifah.
“It’s a temple to the people’s art,” said Lucas about the Mobius-strip building designed by Ma Yansong which is opening next year near the USC campus in downtown Los Angeles.
“I refused to sell it,” says Lucas whose been collecting myriad comic books and thrifty pieces of art since his youth.
One of Lucas’ inspirations for opening the museum stemmed from the filmmaker needing a place to display his 40,000 pieces of art. But also, it’s about creating an epicenter that pays respect to the myth-telling pop art which has informed our culture.
“(Art) is more about a connection and emotional connection with the work, not how much it cost or what celebrity did it. I don’t think it’s anything anyone will tell you. If you have emotional connection, it’s art. If you don’t, just move onto the next painting,” Lucas added.
del Toro, who is a board member at the new museum, says that after surviving the L.A. fires earlier this year, he’s looking to the new museum as a place to house his own personal collection of art.
Chiang says the museum “is giving respect to an artform that hasn’t been honored before.” The designer credits comic books for setting him on course to a creative career. However, during his youth, comic books were never respected. He gave props to Lucas who told him that when creating any art, it requires a story behind it. Chiang worked in the art department on Star Wars: Episodes I-III and went on to be a production designer on current Disney Lucasfilm projects such as Rogue One: A Star Wars Story and Disney+ series The Mandalorian, Ahsoka and Skeleton Crew.
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