secsolution4d ago
VMS: efficienza operativa e ROI guidano il mercato: della Redazione La crescente complessita' degli ecosistemi di sicurezza fisica sta accelerando la domanda di piattaforme di video management (VMS) flessibili, scalabili e aperte. E' quanto emerge dall'analisi Total Economic Impact™ condotta da Forrester per Milestone, che evidenzia come l'adozione...
#XProtect #Forrester #Milestone #ROI #videomanagement http://dlvr.it/TSvLd1
Online Marketing Strategy ⌘Apr 4
Forrester says AI is reshaping what it means to be creative in marketing. Rather than replacing human creativity, AI reveals what advertising is really about - turning product facts into desire through language and narrative. CMOs must guide this shift from making ads to designing meaning. https://www.forrester.com/blogs/the-cmo-ai-creative-leap-from-making-ads-to-designing-meaning/ #Marketing #Strategy #AI #Forrester
CMOs’ “AI Creative Leap”: From Making Ads To Designing Meaning

AI doesn’t replace creative — it reveals what matters Advertising “creatives,” the humans, have always evolved alongside the tools, media, and economics of their time. What AI is doing now isn’t breaking creativity (v.) — it is revealing what an advertising and marketing “creative” (n.) is about in the first place. In the earliest days […]

Forrester
Online Marketing Strategy ⌘Mar 27
AI is forcing CMOs to confront hard truths about their organisations. New Forrester research shows AI doesn't just automate tasks - it exposes structural gaps in decision-making, accountability and governance. Leaders must define AI's role, align incentives and build clear accountability to turn AI into a competitive advantage. https://www.forrester.com/blogs/ai-is-reshaping-marketing-and-cmos-must-lead-the-transformation/ #Marketing #Strategy #AI #Forrester
AI Is Reshaping Marketing, And CMOs Must Lead The Transformation

AI is reshaping how marketing operates. CMOs must lead the transformation of strategy, operating models, and execution to drive real business impact.

Forrester
Online Marketing Strategy ⌘Mar 25

Forrester reports B2B event teams face mounting pressure as budgets stagnate while costs rise. Around 60% of organisations report flat or declining event budgets, with 71% expecting higher costs. AI is emerging as a solution to help teams select events, validate audiences and automate repetitive tasks. Two-thirds of B2B buyers are now Gen Z or Millennials who expect tailored, relevant experiences.

https://www.forrester.com/blogs/why-an-ai-event-strategy-is-becoming-a-leadership-issue-not-a-technology-one/

#Marketing #Strategy #AI #Forrester

Why An AI Event Strategy Is Becoming A Leadership Issue, Not A Technology One

AI can improve team productivity, enhance attendee experiences, and extend the value of events beyond live delivery.

Forrester
Online Marketing Strategy ⌘Mar 19
Forrester: End the corporate-regional tug-of-war over campaign control. Four operating models clarify decision rights and speed execution. https://www.forrester.com/blogs/end-the-corporate-regional-tug-of-war-over-campaign-control/ #Marketing #Strategy #Strategy #Forrester
End The Corporate-Regional Tug-Of-War Over Campaign Control

End the corporate-regional tug-of-war over campaign control. Learn four operating models to clarify decision rights and speed execution without losing relevance.

Forrester
Online Marketing Strategy ⌘Mar 19
2026 marks a monumental shift in marketing beyond 'digital.' AI will upend commercial models, reshape brand expectations from partners and demand new measures of efficient growth. CMOs face the herculean task of rewiring the marketing function. https://www.forrester.com/blogs/forresters-complete-view-powers-marketing-excellence-why-cmos-agencies-and-martech-leaders-need-integrated-insights/ #Marketing #Strategy #AI #Forrester
Marketing Chaos Is Our Calling: Why CMOs, Agencies, And Martech Leaders Need Forrester

Forrester uniquely covers the entire marketing ecosystem and its underlying business. 2026 heralds a monumental shift in marketing and advertising, surpassing the decades-long “digital” transformation. AI will upend commercial models, reshape brand expectations from partners, and demand new measures of efficient growth. CMOs face the herculean task of rewiring the marketing function. Martech leaders must […]

Forrester
Online Marketing Strategy ⌘Mar 18
AI is reshaping marketing and CMOs must lead the transformation. New Forrester research shows AI doesn't just amplify what works - it exposes organizational gaps in decision-making and accountability. Without clear leadership, AI accelerates confusion instead of results. CMOs must define AI's role in their operating model. https://www.forrester.com/blogs/ai-is-reshaping-marketing-and-cmos-must-lead-the-transformation/ #Marketing #Strategy #AI #Forrester
AI Is Reshaping Marketing, And CMOs Must Lead The Transformation

AI is reshaping how marketing operates. CMOs must lead the transformation of strategy, operating models, and execution to drive real business impact.

Forrester
Online Marketing Strategy ⌘Mar 12
AI is transforming B2B buying beyond search. Private AI tools like Microsoft Copilot are used by 68% of business buyers, with over a third on corporate instances. Traffic declines tell only half the story — visibility in AI answers is now essential. https://www.forrester.com/blogs/zero-click-is-only-half-the-ai-story/ #Marketing #Strategy #AI #Forrester
Zero-Click Is Only Half The AI Story

Zero-click behavior requires providers to deliver trustworthy, AI‑ready content that supports deeper evaluation across the buying journey.

Forrester
Italian News by RSSMar 10

Il Tempo: Comunicato Stampa: Reply: per 93% dei tech leader l'Agentic AI sarà un'alternativa strategica al sourcing tradizionale

Lo
Dalla ricerca emerge inoltre che l'
La ricerca evidenzia inoltre un significativo gap di maturità: se il 76% delle aziende ha introdotto l'AI in alcune fasi del ciclo di sviluppo software, solo il 20% ha raggiunto un'integrazione più estesa lungo l'intero ciclo di vita. Questa disparità rappresenta un'importante opportunità per le organizzazioni in grado di scalare l'AI oltre casi d'uso isolati, adottando un approccio sistemico. Forrester raccomanda ai leader di definire una roadmap di 90-120 giorni per riorchestrare i propri modelli di delivery: ciò significa trattare il codice generato dall'AI secondo un approccio “Zero Trust” e rivedere le strategie di talent management, privilegiando competenze architetturali e di dominio rispetto alle sole capacità di coding.
“I risultati dello studio Forrester confermano quanto stiamo osservando sul mercato: l'AI non è più solo uno strumento di produttività, ma un fattore di discontinuità che richiede un nuovo modello operativo”, ha dichiarato Filippo Rizzante, CTO di Reply. “I limiti dell'offshoring tradizionale, in particolare in termini di qualità e conformità normativa, stanno riportando il controllo al centro delle strategie IT. Con il nostro modello Silicon Shoring rispondiamo a questa esigenza, combinando la prossimità degli esperti Reply – con competenze verticali di settore e AI – con la scalabilità potenzialmente illimitata dell'Agentic AI, consentendo ai nostri clienti di innovare più rapidamente senza compromettere sicurezza e integrità architetturale.”

Per scaricare lo studio completo:

Irene Caia
La responsabilità editoriale e i contenuti di cui al presente comunicato stampa sono a cura di Reply Spa

Press Release: Reply: for 93% of tech leaders, Agentic AI will be a strategic alternative to traditional sourcing.

The research also reveals that there is a significant gap in maturity: while 76% of companies have introduced AI in some phases of the software development lifecycle, only 20% have achieved more extensive integration throughout the entire lifecycle. This disparity represents a significant opportunity for organizations able to scale AI beyond isolated use cases, adopting a systemic approach. Forrester recommends that leaders define a 90-120 day roadmap to reorchestrate their delivery models: this means treating code generated by AI according to a “Zero Trust” approach and reviewing talent management strategies, prioritizing architectural and domain skills over just coding capabilities.

“The results of the Forrester study confirm what we are observing in the market: AI is no longer just a productivity tool, but a driver of discontinuity that requires a new operating model,” said Filippo Rizzante, CTO of Reply. “The limitations of traditional offshoring, particularly in terms of quality and regulatory compliance, are bringing control back to the center of IT strategies. With our Silicon Shoring model, we respond to this need, combining the proximity of Reply experts – with vertical industry expertise and AI – with the potentially unlimited scalability of Agentic AI, allowing our clients to innovate more quickly without compromising security and architectural integrity.”

To download the complete study:

Irene Caia

#AgenticAI #only20% #Forrester #FilippoRizzante #SiliconShoring #IreneCaia

https://www.iltempo.it/press-release/2026/03/10/news/comunicato-stampa-reply-per-93-dei-tech-leader-l-agentic-ai-sara-un-alternativa-strategica-al-sourcing-tradizionale-46737512/

Comunicato Stampa: Reply: per 93% dei tech leader l'Agentic AI sarà un'alternativa strategica al sourcing tradizionale

Lo Dalla ricerca emerge inoltre che l' La ricerca evidenzia inoltre un significativo gap di maturità: ...

AllAboutSecurityFeb 27

Block entlässt die Hälfte seiner Belegschaft – Dorsey sieht KI als Treiber eines branchenweiten Wandels

Mehr als 4.000 der weltweit rund 10.000 Beschäftigten werden das Unternehmen verlassen müssen – die Belegschaft schrumpft damit auf knapp 6.000 Mitarbeitende.

https://www.all-about-security.de/block-entlaesst-die-haelfte-seiner-belegschaft-dorsey-sieht-ki-als-treiber-eines-branchenweiten-wandels/

#jobverlust #ki #forrester